Clubhouse is getting a lot of hype lately! It's an all-audio platform where you can join a room and have an voice conversation with an interesting group of people.
A bit like a live podcast with multiple hosts and open to the public for Q&A. It's been blowing up lately because some big names including Kevin Hart, Drake and Tiffany Haddish have been known to show up in rooms and share stories.
Just like a Zoom video call, the host of a room will moderate the members inside. Members can raise their hand to contribute and hosts can unmute them.
- Ben McKimm of ManofMany comparing Clubhouse to the WFH fav Zoom
We recently attended a panel on "Demystifying Clubhouse" organized by Black In Events (a Global network amplifying black event professionals) and wanted to share some ideas for using this fast-growing chat app as an event marketer.
Still a Cool Kids Club
As of January 2021, Clubhouse is still iOS-only and invite-only. That means it's not quite accessible enough to replace entire networking elements at your event.
The best ways to leverage the app for your event is to dive into the vast community to network and spread awareness in an authentic way.
Here are some creative ways you can use Clubhouse app to make your next event even better.
Discover Engaging Speakers
You can browse popular rooms in Clubhouse and hunt for potential speakers that may be a good fit for your event. There are a lot of experts sharing their experiences and it's an easy way to listen in on different conversations.
If they can hold a large group's attention with just audio, imagine what they can do when you put them on camera.
Find New Attendees, Authentically
As with most networking, there's a right way and a wrong way to go about this. The authentic way to grow awareness about your event on Clubhouse is to host a conversation about your event topic. Always provide value first.
If your event is about the growing entrepreneurship community in Washington DC, you could host a room to share resources about programs and opportunities for startups in general. Once you've provided value, you should also share your upcoming event where they can learn more in-depth.
Another example is The Opportunity Project from the US Census. To promote their week-long event, they could host a room sharing their mission – to bring together hundreds of people from around the nation and world to create life-changing technology, driven by real people and powered by open data.
This is also a great chance to co-host a Clubhouse room with your upcoming speakers. You can have your speaker share their expertise and predictions for where their field is headed in 2021 and open the discussion to the community.
Is Clubhouse Here To Stay?
As the audio-only app opens up to a broader community and continues to build new features, there will be new and creative ways that event professionals can use this audio app to network and grow.
Thanks to Juliet Tripp for the screenshot of the EventProfs Exchange room!