This week we sat down with Dave Mathias founder of NorthRupt Labs, an event experience firm, founder of Go Beyond The Data, helping you find the human side of the analytics, and board member of MinneAnalytics, a nonprofit org that brings together the tech community in Minnesota with free events.

Needless to say, Dave knows events. He's helped numerous events from the ground up meet their full potential by experimenting and listening to the data.

"What you think is going to work is probably not going to be the way. You’re going to need to just test and see what resonates for enough of your folks, and be all right with saying, “Okay, tried it. It didn’t work. Let’s try something else.”

Dave shares why you should never be afraid to experiment with your audience, starting your own Meetup and knowing when the right time to transition into a conference.

‌Listen above, or on any of your favorite podcast platforms:

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