The peak-end rule is something that happens at every event. Instead of judging an experience based as a whole, people tend to judge on how they felt at its peak and at its end.

That's where Jen Gilhoi comes in. Event consultant and founder of Sparktrack, Jen has helped event planners leave lasting impressions before many of their events have even started.

If you’re an event planner coming off an event and haven’t thought about what you’re going to send out the next day, that’s a challenge. Set that immediacy. People are going to take more action than they would three to five days later.

We discuss the rewards of a recap can bring such as creating meaningful connections, ROI for speakers and marketing to potential attendees.


Want to learn more about Jen? Check out her Instagram or follow Sparktrack on Twitter and Instagram for all the latest updates.

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