Xander Castro, event planner at MicroConf, knows how to leverage limited resources to make a big impact. As the lead event producer, he takes his in-depth knowledge of their audience and streamlines the MicroConf attendee experience.

"The primary goal of MicroConf is to establish a strong sense of community."

This week we dig into MicroConf's communication strategy, how they keep attendee experience so high, and how they knew it was the right time to expand the conference.

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