Iva Donova, Event Manager at The Next Web, knows the importance of listening to your attendees. She takes her deep knowledge of The Next Web Conference and Hard Fork Summit audience to continue to experiment, giving them the content they're engaging with most online.
It was important to be able to understand our customers, our attendees, and learn more about their experience.
We talk about how important it is to talk to your attendees, TNW's programming strategy, and what it takes to manage a 20,000 person event.
Listen above, or on any of your favorite podcast platforms: