Choral music educators are often anxious about enrollment rates in their choir programs. Moreover, the schooling disruptions caused by the COVID-19 pandemic may have deepened these concerns. In this session, we explore practical strategies and research-based concepts for recruitment and retention in the choral classroom. First, we will briefly address the basic social-psychological factors that motivate students to begin and sustain activities in their lives. Second, each of these concepts will be paired with practical recruiting and retention strategies. We will provide attendees with our own tried-and-true strategies as well as a compendium of recruiting strategies sourced from other Colorado choral educators. Third, we will conclude with a brief discussion of what healthy choral participation might look like - and it's not always about having the biggest program in town!
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