Monday, February 28, 2022
Inspired by the economic challenges faced by young creatives in their journey to make images that matter, this session aims to broaden their understanding of early on and share learnings and best practices from seasoned creatives. This session will also provide emerging photographers with methodologies to assist them in recognizing commercial opportunities and be equipped with the right business mindset to build a sustainable career as a visual creative.
Attendee will leave with a better understanding of:
 How to find and connect their works with the right audience/market
 The business of art
 How to collaborate with other members of the audience to co-create for bigger opportunities
This session is hosted by Art for Humanity Foundation/Abuja Photo Festival
The future is digital, no doubt. The COVID-19 pandemic proved it. It has further pushed digitalization and digitization across all industry sectors and blockchain is considered an innovative frontrunning technology with regards to applicability and usability in these challenging times.
In the art and creative sector, there is a massive paradigm shift with the introduction of Non-Fungible Tokens (NFTs), as the space is acquiring a large number of artists (and non-artists) hoping to capitalize on the innovation and distribution power that blockchain technology is offering. What digitization first removed from art,
blockchain is trying to bring back; reshaping the art world with viable tools for provenance, authenticity and distribution.
The NFT space is generally murky water, especially in Africa. The identified challenges would be lack of technical know-how among the key players in the art industry, an expensive gate fee into the space, policies and legal implications. These are the major areas that will be explored in the conversation with Jumoke Sanwo, Adewale Mayowa, Ade Adekola and Seun Lari-Williams.
What does the future look like for an African Creator? What and Who is NFT for? How does one (by oneself) enter and thrive in the space? Does the government have a role to play in the space? How do they deal with policies, such as taxation, in the NFT space? These and more are some of the questions we hope to adequately answer through the panel session.
This session is hosted by Revolving Art Incubator
FROM CLUELESS TO SUCCESS is a collection of 20 backstories from the professional journey of a seasoned communications professional. In the book, she documents how she started her career in communications in an internship role she entered into quite cluelessly, she recounts the mistakes she made, valuable lessons learned, and how she was able to seize opportunities to drive success.
Join the author for an intimate reading followed by an interactive discussion touching on the following:
 Building an impactful career as a communications professional
 Becoming a professional that is known for adding value
 Collaborating to create positive narratives about the continent
ABOUT THE BOOK
'From Clueless To Success' shows young professionals and even entrepreneurs that it is ok not to have everything figured out, but they must be willing enough to take risks and not be afraid to fail. The book is also a reflection on the different transitions in my career journey – looking at where I fell short or failed and what I could have done better. It also provides the behind the scenes perspective of how I developed the idea for The Comms Avenue community (a capacity-building and knowledge exchange platform for communications professionals) which today has over 600 professionals from 15 African countries by spotting a gap and making a decision to do something about it.
This session is hosted by The Comms Avenue
Tuesday, March 1, 2022
There is a need to deliberately repurpose Africa’s narrative in the imminent metaverse era.
With Internet of Things and the digital revolution, PR is taking a very disruptive form. Being a soft power, it is driving change in crafting alternative narratives, elevating social purpose, and providing the tools to navigate a social media verse that is dominated by activism.
With the imminent metaverse paradigm, where immersive interaction is spliced by augmented reality and Artificial Intelligence, how would PR shape Africa’s perceptions in this new world of alternative reality?
Evolving technology will continue to revolutionise consumer behaviour as well as democratise how people interact with and consume media. The place of PR in the metaverse era will have to push creativity and innovations beyond the realm of today’s value creation. This session is geared at interrogating how PR will influence the new normal and how young Africans can leverage these capabilities to disrupt and repurpose the African narrative.
This session is hosted by Modion Communications
NFTs have opened up new ways of brand storytelling and consumer interaction; the two main pillars of an effective marketing strategy.
With NFTs, you can create unique brand experiences, increase brand awareness, encourage interaction, and create interest in your brand and product. In Web 3 brands will be built from the ground up with community ownership as a focus not an afterthought.
In this session, attendees will learn about Non Fungible Tokens (NFTs) as they apply to driving innovation in small to large projects from an individual or corporate perspective. Attendees will be presented with some practical examples of the successful use of NFTs in starting up businesses i.e Bored Apes Yacht Club (BAYC), growing business i.e Christie's Auction House, Nike and Adidas as well as driving value back to consumers (a core ethos of Web 3.0). Attendees will also learn how to differentiate between low-effort and high-quality NFT projects as we all navigate this new paradigm.
The Bored Ape is called Metaphrase BAYC #8754
This session is hosted by Freeme Digital
*** THIS SESSION IS BY INVITATION. FOR SCHOOL-AGE CHILDREN ONLY ***
This will be a creative writing workshop aimed at children. We are specifically looking to address the lack of African authors and stories out there and accessibility to those stories.
Sharing our unique stories and seeing others who look like us in the media fosters a sense of belonging and connection that’s vital for us to feel included, appreciated and validated.
Right now we are looking at an African creative renaissance and it is important that we do not leave the children, our future, out of the movement. By sharing with them the skills and techniques of creative writing, we give birth to more thought narrative in this direction. We are empowering the next generation to dream about possibilities they may not have entertained or felt entitled to.
To grow this industry, we need more people with the skills. Let's lay the strong foundation now. It is time.
This session is hosted by TEEOF Media / Simone's Oasis
Wednesday, March 2, 2022
This masterclass will teach early-stage African tech founders the fundamentals of public relations and communications, including how to create a communications plan, business storytelling, and media relations.
Participants will learn how to raise their startup's visibility with various stakeholders, which will lead to more potential investment, at the end of the masterclass.
The sessions will provide attendees with in-depth learning experiences in a practical format, as well as a Q&A session.
WHO SHOULD PARTICIPATE
Startup founders or marketing and communications executives from a diverse range of organizations and sectors, including health, education, finance, agriculture, and sustainability.
This session is hosted by C. Moore Media International PR
Thursday, March 3, 2022
African businesses and industry leaders face daunting tasks to navigate a post-covid economic environment that is continuously being shaped by accelerating digitization, rising hybrid workplace, diversity, globalization and Artificial intelligence. To do nothing is dangerous to businesses and the prosperity of the African continent.
We will provide deep insights on the “Future of Work” paradigm by exploring emerging trends and drivers of the “Future of Work” and distill potential impacts on critical industries across Africa.
Our panellists will contextualize and map how critical enablers of the fourth and fifth industrial revolution will profoundly drive transformation across industries and redefine the Future of Work. The African economy can forge a different pathway from the rest of the World - if opportunities in the emerging “Future of Work” are harnessed correctly by businesses and industry leaders.
Finally panelists will share best practices and offer industry-focused considerations on how business leaders need to rethink their business models and strategies to best position themselves to leverage emerging opportunities.
This session is hosted by Phillips Consulting Limited (pcl.)
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