AfricaNXT 2022 AfricaNXT 2022

Monday, February 28, 2022

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THE GRAND RE-OPENING: #AFRICANXT 2022
Ngozi Odita
Ngozi Odita
AfricaNXT, Founder

10 years in the making ... Join us for the grandest of openings!

Having been forced to sit out 2021, we CANNOT wait to re-open our doors and welcome everyone back to our campus. This opening day is extra special because we're celebrating 10 years of being a part of Africa's tech ecosystem.

You definitely don't want to miss this session, we'll be jump-starting the week in the most awesome way possible. Be sure to arrive early.

After the opening presentation join our Executive Director Ngozi Odita, the #AFRICANXT team and special guests for lite bites, coffee, & networking

#PROTIP ... Arrive early to beat the registration and badge pick-up rush.

Please be advised as per COVID-19 Protocols, everyone will have to go through a health screening before entering the venue.


                                       This session is hosted by AfricaNXT 

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THE POWER OF STORYTELLING TO STIMULATE FINANCE FOR ENTREPRENEURSHIP
Ndifreke Okwuegbunam
Ndifreke Okwuegbunam
ASPIRE CORONATION TRUST FOUNDATION, Director of Grants and Programs
Amaechi Michael Okobi
Amaechi Michael Okobi
Access Bank Plc, Group Head, Communications & External Affairs
Temie Giwa-Tubosun
Temie Giwa-Tubosun
Life Bank, Founder and Group CEO
Abosede George-Ogan
Abosede George-Ogan
Women in Leadership Advancement Network (WILAN), Founder

In Africa and for centuries, storytelling has been the core of knowledge transfer, inspiration and the unwavering drive for the community.  Let's get back to the root on how to apply storytelling to drive investment that addresses the gaps in youth skills and entrepreneurship interventions which includes funding.

Our panelists will be sharing successes of storytelling from a personal and organisational perspective. The session promises to provide basic and practical steps successfully implemented in Africa and Nigeria, that can attract the right stakeholders and funders to increase sustainable funding for entrepreneurship interventions.

Our panelists have led organisations and built a career successfully not without storytelling as one of their vital tools in fundraising,  stakeholder partnerships known across Africa. We will debate on the fails, successes of adopting foreign storytelling strategies in Africa and what matters more when financing entrepreneurship in Nigerian and Africa more broadly.

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TAPPING INTO THE DIGITAL AGE OF INFLUENCER MARKETING
Modupeoluwa Adekanye
Modupeoluwa Adekanye
Pulse Nigeria, Head, Influencer Partnerships
Bidemi Zakariyau Akande
Bidemi Zakariyau Akande
LSF|PR, Founder/Head of Public Relations
Ify Mogekwu
Ify Mogekwu
Ify’s Kitchen, Owner
Fisayo Fosudo
Fisayo Fosudo
Fisayo Fosudo - YouTube, Visual Storyteller & YouTube Creator
Pamilerin Adegoke
Pamilerin Adegoke
ThePamilerin Media, Creative Head

This session will speak to the fast rising influencer marketing industry in Africa. Our panelists will discuss the industry, address the challenges of creators, and proffer new paths by which brands can collaborate with influencers to connect with their audiences more efficiently and organically.

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AFRICAN CREATORS IN THE DIGITAL FUTURE; A FOCUS ON THE NFT SPACE
Mayowa Adewale
Mayowa Adewale
Medical Doctor and a Digital/Multimedia Artist
Ade Adekola
Ade Adekola
Creator and Collector
Jumoke Sanwo
Jumoke Sanwo
Creative Director
Adebowale Majekodunmi
Adebowale Majekodunmi
Programs Officer
Rita Anwiri Chindah
Rita Anwiri Chindah
Intellectual Property Consultant and Arbitrator

The future is digital, no doubt. The COVID-19 pandemic proved it. It has further pushed digitalization and digitization across all industry sectors and blockchain is considered an innovative frontrunning technology with regards to applicability and usability in these challenging times.

In the art and creative sector, there is a massive paradigm shift with the introduction of Non-Fungible Tokens (NFTs), as the space is acquiring a large number of artists (and non-artists) hoping to capitalize on the innovation and distribution power that blockchain technology is offering. What digitization first removed from art,
blockchain is trying to bring back; reshaping the art world with viable tools for provenance, authenticity and distribution.

The NFT space is generally murky water, especially in Africa. The identified challenges would be lack of technical know-how among the key players in the art industry, an expensive gate fee into the space, policies and legal implications. These are the major areas that will be explored in the conversation with Jumoke Sanwo, Adewale Mayowa, Ade Adekola and Seun Lari-Williams.

What does the future look like for an African Creator? What and Who is NFT for? How does one (by oneself) enter and thrive in the space? Does the government have a role to play in the space? How do they deal with policies, such as taxation, in the NFT space? These and more are some of the questions we hope to adequately answer through the panel session.


                                This session is hosted by Revolving Art Incubator

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BBC AFRICA DAILY LIVE: CAN WE BUILD CONSENSUS ON SOCIAL MEDIA?
Alan Kasujja
Alan Kasujja
BBC World Service, Host, Africa Daily podcast
Feyikemi Abudu
Feyikemi Abudu
I Said What I Said Podcast, Co-host
Jola Ayeye
Jola Ayeye
I Said What I Said Podcast, Co-host
Matthew Blaise
Matthew Blaise
Queer rights activist

Africa Daily was launched a year ago and is a daily news podcast (Monday to Friday) for Africa. Each day we take a closer look at one story, one question, that is making news somewhere on the continent. We hear first-hand from the people at the centre of those stories. Our presenter Alan Kasujja and our network of reporters help us understand why things are happening and how they are changing people’s lives.  

In this live episode of the 'The Africa Daily' podcast our discussion will focus on online activism, the impact it’s having - and whether social media is becoming a space to build consensus and move forward.
 
Young people have been at the heart of shaping the hope for the future of Nigeria. Through the power of social media, the youth have brought to light issues around injustice, violence against women, unemployment, infrastructure, healthcare, and most recently police brutality.

Currently, over 16% of the country’s population are considered to be ‘youth’ aged 15 to 35. It’s now over a year since the biggest protests the country has seen about mistreatment by police. This, like most youth led movements, grew on social media in parallel to the movement on the streets.
 
In conversation with Alan Kasujja, will be prominent voices on social media in Nigeria - lawyer Feyikemi Abudu, blogger, Jola Ayeye, and queer rights activist, Matthew Blaise. We'll also be inviting YOU the audience to join the discussion.


                                                This session is hosted by BBC 

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GOING DIGITAL IN THE FIGHT AGAINST FEMALE GENITAL MUTILATION
Rhoda Robinson
Rhoda Robinson
HACEY Health Initiative, Executive Director
Amaka Momah-Haruna
Amaka Momah-Haruna
UNFPA, National Programme Officer
Joel Ogunsola
Joel Ogunsola
PruneEdge Development Technologies, Managing Partner
Temi Popoola
Temi Popoola
Lawyer and Public Speaker

Female Genital Mutilation (FGM) is a gender-based violence, a violation of the rights of women and girls, and a CRIME in Nigeria. However, people still have poor knowledge and understanding of the negative impacts it has on the lives of women and girls, are unaware of the existing laws on FGM, and reporting of FGM cases is still very low.

Our panel will highlight opportunities for the application of digital technology in creating solutions that can be utilized by individuals, FGM advocates and organizations to create more awareness on FGM, monitor and evaluate the progress of anti-FGM initiatives and commitments. The panel will also explore the potential in harnessing the power of the media in protecting women and girls from FGM, and how to better provide support for survivors and girls at risk of FGM.

Our panelists will share key insights on aspects where technology can play a key role in the fight against FGM, providing valuable information for Techsters and digital media enthusiasts in developing their own solutions. The panel will provide a starting point for the creation of interventions that can leverage on digital technology to amplify their impact


                               This session is hosted by HACEY Health Initiative

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'THE COST OF UNTOLD STORIES': BREAKING BARRIERS WITH VISUAL ACTIVISM FOR THE AFRICAN DREAM
Joana Chemel
Joana Chemel
PICHA, Lead, Content & Partnerships

“I found mosquitoes in the Netherlands but apparently, they don't give malaria! Ha”!

This is the power of a narrative. Its ability to shape the way you think, perceive, reason, react or engage in spaces or with people, ideas, just to mention a few. Herein also lies the power of the media- the media holds the narrative, transports and delivers it in a way that directly influences the consequences of that narrative.

The African narrative has suffered two major blunders;
[1] Parts of it have been hidden; never saw the generational light of day, intentionally buried or completely forgotten.
[2] The parts that were told were for the longest time, told in a one-dimensional way by strangers.

For this masterclass, we consider two case studies;
[1] Visual Activist Campaign (A live digital archive of personal stories told by the living African for the African of the future)
[2] Breaking Barriers (The narratives of Accessibility and Inclusion in Africa)

Aim of Masterclass
[1] Reshape how we think about narrative ownership
[2] Take a critical look at how visual content enforces narratives and how African visual content can undo the harm caused by one-dimensional narratives told of us.
[3] How the media can facilitate the African Dream.
[4] Where do we go from here? Recreating the African Narrative for the African Dream.


                                                 This session is hosted by PICHA 

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OPENING NITE MIXER

It's a celebration! Happy #AFRICANXT!

Please join us in the Creators Hub to celebrate the opening night of #AFRICANXT 2022. This will be an excellent opportunity to network with attendees and chat with our conference speakers, event organizers and international delegates.

Complimentary small chops and drinks.

All #AFRICANXT badge holders will be admitted.


                                           This session is hosted by AfricaNXT

Tuesday, March 1, 2022

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DISRUPTIVE PR IN THE IMMINENT METAVERSE ERA
Olubunmi Adeleye
Olubunmi Adeleye
Leadway Assurance Company Limited, Associate Director & Head, Corporate Communications & Services
Odion Aleobua
Odion Aleobua
Modion Communications, CEO
J.J Omojuwa
J.J Omojuwa
Halifax International Security Forum, Board Member
Bidemi Zakariyau Akande
Bidemi Zakariyau Akande
LSF|PR, Founder/Head of Public Relations
Adebola Williams
Adebola Williams
RED | For Africa, Group CEO

There is a need to deliberately repurpose Africa’s narrative in the imminent metaverse era.

With Internet of Things and the digital revolution, PR is taking a very disruptive form. Being a soft power, it is driving change in crafting alternative narratives, elevating social purpose, and providing the tools to navigate a social media verse that is dominated by activism.

With the imminent metaverse paradigm, where immersive interaction is spliced by augmented reality and Artificial Intelligence, how would PR shape Africa’s perceptions in this new world of alternative reality?

Evolving technology will continue to revolutionise consumer behaviour as well as democratise how people interact with and consume media. The place of PR in the metaverse era will have to push creativity and innovations beyond the realm of today’s value creation. This session is geared at interrogating how PR will influence the new normal and how young Africans can leverage these capabilities to disrupt and repurpose the African narrative.


                             This session is hosted by Modion Communications

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TOURISM FUNDRAISING: HOW TO RAISE FUNDS FOR YOUR TOURISM ENTERPRISE
Ayomide Aborowa
Ayomide Aborowa
ìrìn journal, Founder & Creative Director
Abiola Adelana
Abiola Adelana
Sterling Bank Plc Nigeria, Tourism Business Manager
Nnenna Fakoya-Smith
Nnenna Fakoya-Smith
Nene-Uwa Hub Ltd, Tourism Promoter & Visibility Strategist
Pelu Awofeso
Pelu Awofeso
Travel Journalist & Researcher
Omolara Adewunmi
Omolara Adewunmi
Lagos State Employment Trust Fund, Director Programmes and Coordination

One of the major things that has hindered the growth of tourism in Africa is poor funding. There are many African businesses with great initiatives that could revolutionize the industry on both small and large scale, unfortunately access to funding possess a problem.  To profer solutions to this problem, our panel would be discussing funding opportunities such as crowdfunding, trust funds and tourism banking for Tourism businesses.

Crowdfunding, which is the practice of funding a project by raising money from a large number of people who each contribute a relatively small amount, has become the fastest-growing trend in fundraising and it’s a predominantly useful tool in times of crisis. Our speakers, Pelu Awofeso and Ayomide Aborowa, who are tourism entrepreneurs, would be  sharing how they were able to raise funds for their projects through crowdfunding. Our other speakers, Omolara Adewunmi and Abiola Adelana would be sharing other funding opportunities that Tourism businesses could tap into such as Trust Funds and Tourism Banking.

Attendees will leave this session with further insights on:
[1] How to tap into the different funding opportunities for their Tourism businesses
[2] Why having a community is important when is comes to funding their tourism projects
[3] How to utilize digital platforms and traditional media to build visibility for their tourism fundraising projects


                                  This session is hosted by Nene-Uwa Hub Ltd 

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BUILDING SCALABLE SMEs: AI AND THE POWER OF 'MORE'
Obinna Igwebuike
Obinna Igwebuike
Kliqr, Co-Founder
Ugo Amanoh
Ugo Amanoh
Kliqr, Co-Founder / CTO
Olusayo Odunsi
Olusayo Odunsi
360 Degrees Concepts, CEO
Brainerd Efe Odiete
Brainerd Efe Odiete
Africa Strategy Advisers, Managing Partner

A more productive small and medium scale enterprises (SME) ecosystem is a critical part of broad-based development in Africa. African SMEs provide about 80 percent of jobs across the continent through the 44 million micro, small, and medium enterprises, almost all of which are micro.

In Nigeria, SMEs make up 99% of businesses in the country and have contributed 49% of GDP in the last 5 years, according to data from PwC. This means any realistic approach to achieving SDG 8’s goal of promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, must necessarily include improving SME productivity on the continent.

Technology certainly offers options that enable SME productivity. This conversation will seek to help SMEs understand how an Artificial Intelligence (AI) as a service approach can help them increase brand exposure, improve business processes and customer experience and increase sales.

We want to have a simple conversation about a subject that is thought to be very complex, to help SMEs understand that they can be more and do more with the power of AI.


                                               This session is hosted by Kliqr 

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CREATIVE COLLABORATION; THE KEY TO MONETIZATION
Omobolaji Ajibare
Omobolaji Ajibare
TheSocialmediaoga, Social Media manager coach
Oyinyechi Anozie
Oyinyechi Anozie
Digital creator and influencer

Creatives often fear collaboration, worried that their ideas will be stolen or worse someone will make money off their creation or invention. Although theft of ideas and intellectual property is a potential risk, the benefits of effective collaboration far outweigh the risks.

Collaboration is one of the ways by which you can grow your brand and business, while also making an impact on society and the nation at large.

In this masterclass facilitators will walk attendees though their collaboration process, providing insights on how creatives can execute successful collaborations that yield financial returns.


                            This session is hosted by TheSocialmediaoga

Wednesday, March 2, 2022

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HOW TECHNOLOGY WILL DISRUPT THE FUTURE OF ENGINEERING, POWER, OIL AND GAS
Ibilola Amao
Ibilola Amao
Lonadek, Principal Consultant
Confidence Staveley
Confidence Staveley
CyberSafe Foundation, Executive Director
Orimolade Oluwamuyemi
Orimolade Oluwamuyemi
Microsoft, Philanthropies Lead
Emeka Okoye
Emeka Okoye
Chief Semantic Architect/Knowledge Engineer
Samuel Jackson
Samuel Jackson
Lonadek Global Services, Project Officer

As the energy industry balances a traditional focus with emerging technologies and solutions during its transition into a digital ecosystem, many companies are evaluating which approach to take into the future. Oil and gas companies are employing a range of enablers, ranging from increased automation, integration, and remote monitoring to newly emerging technologies.

Digital transformation in the Oil and Gas industry could unlock approximately $1.6 trillion of value for the industry, its customers and wider society.

In recent years the oil and gas industry has recovered from a downturn. There are a few new technologies that will make conditions safer in the oil and gas industry. These technologies include drones, the internet of things, artificial intelligence, big data analytics, and electronic monitoring.

This session will expose the participants to the new frontiers in emerging technologies in Africa and will spur innovative ideas in participants.


                           This session is hosted by Lonadek Global Services 

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SKILLS DEVELOPMENT & AFRICAN FUTURES: THE EDTECH HORIZON
Adebayo Ishola
Adebayo Ishola
OnlineHubNG, Creative Director
Godwin Smart
Godwin Smart
Smart Tutors, Founder
Olawumi Adeniyi
Olawumi Adeniyi
Digital Teachers Academy, Executive Director
Omolara Dada
Omolara Dada
Earnipay, Communications Specialist
Adewale Shobande
Adewale Shobande
Brandimproov Global Consult, Lead Strategist

The importance of skills development in African growth cannot be overemphasized. More particularly, digital skills have been a driver of economic growth and development all over the world. While advanced economies have used their education system to champion digital skills development, African schools appear to be playing little or no active role in the development of their future workforce. For example, a report by UNESCO Institute for Statistics (UIS) shows that several countries in Africa have no active policy or plan to implement science, technology, and innovation into the education system.

With the COVID-19 epidemic, there has been an immediate and urgent demand for new skills, notably digital skills, in order to maintain and improve education delivery in Africa. A recent report by the Universal Basic Education Commission (UBEC) in Nigeria showed that in the country’s public primary schools, more than 60% of instructors lack the digital literacy needed to work effectively in an e-learning setting.

It has become crystal clear that educational technology would ultimately shape the skills development deficit we have in Nigeria, Africa and the rest of the World. This session will be a solution-focused discussion on how we can collectively tackle the challenges before us.

While a range of paths is possible, we cannot forget that we already have the tools & technology to make social change happen... Let's Explore!

Topics/Questions To Be Explored:
[1] A retrospective approach on how learning environments have been challenged in the past 2 years.
[2] Teaching and learning disruptions affected the plans of education institutions and highlighted the importance of comprehensive digital strategies. How did schools, colleges and universities fare?
[3] What lessons should be learned from the lockdowns – in relation to connectivity, device access and online/virtual learning?
[4] With a view to the post-pandemic scenario, how can we craft and implement better digital skills development strategies?
[5] How can educational institutions ensure that technology is inclusive for everyone- educators and learners?
[6] How can we guarantee adequate up-skilling of the future workforce in a digital age?
[7] How do we make sure that the digital training contents offered are current and relevant?
[8] What are the hidden impacts of digital technology, how do we better understand, improve, and sustain them?


                                        This session is hosted by OnlineHubNG 



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EXECUTIVE LUNCH SOCIAL

Good Food. Great Conversation. Connect with your fellow ecosystem builders over lunch. Stop by the Premium Lounge for lunch & networking.

This session is for STAKEHOLDER + GLOBAL CONNECTOR badge holders only 


                                            This session is hosted by AfricaNXT 

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MAKING FOOD FAIR
Ayoola Kassim
Ayoola Kassim
Channels TV, Head of Programmes (Environment and Development)
Folayinka Dania
Folayinka Dania
Lagos State Resilience Office (LASRO), Chief Resilience Officer
Mansur Bako Matazu
Mansur Bako Matazu
Nigerian Meteorological Agency, Director General/CEO
Dr. Vincent Ahonsi
Dr. Vincent Ahonsi
Oxfam International, Nigeria Office, Country Director
Ayobami Kareemah Oladipo
Ayobami Kareemah Oladipo
Ignitia, Project Manager

Rationality ends Where HUNGER begins, so the saying goes. The violence and looting that followed the #EndSARS nationwide protest last year is quite instructive for Nigeria. There is hunger in the land, and there is poverty occasioned by lack of jobs, social welfare and opportunities for millions of young people in Nigeria. Agriculture will help Nigeria diversify the economy and create jobs and opportunities for the mass of unemployed youth as well as address the issues of hunger and malnutrition. Agriculture is the largest employer of labour in Africa though mostly involving smallholder engagement and characterised by low tech and inadequate investment.  Climate change is an additional stressor to agriculture in Africa, thus making it imperative to promote climate smart agriculture and technology driven agricultural innovations.

This session will highlight innovative ideas and advocacy efforts to make food production and distribution sustainable, profitable and efficient. In addition, discussions will focus on the role of technology, youth engagement and government's policies and programs. We'll also look at early warning systems in building a resilient and fair food production and distribution system, as well as best practice in bridging the gap in climate information services.


   This session is hosted by Human and Environmental Development         Agenda (HEDA Resource Centre)

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THE BBC COMB PODCAST LIVE: THE POWER OF LANGUAGE
Kim Chakanetsa
Kim Chakanetsa
British Broadcasting Corporation (BBC), Senior Presenter and Journalist
Adaobi Tricia Nwaubani
Adaobi Tricia Nwaubani
Novelist, Humourist, Essayist
Damilola Oduolowu
Damilola Oduolowu
Journalist
Kwabena B. Taiwo aka KB Taiwo
Kwabena B. Taiwo aka KB Taiwo
Lawyer and Essayist

The Comb is a BBC Africa weekly podcast that centres on African voices and stories. We combine the rigour of the BBC newsroom with our own distinct, intimate and sound-rich approach to storytelling.

At #AFRICANXT 2022, we are bringing The Comb live and direct to attendees! Join us for a dynamic live recording, where you the audience have the opportunity to participate. In this episode we'll explore Africa’s language famine - why are African languages being marginalised in favour of English and French and what is being done about it?  We want to hear about people’s relationship to their mother tongue and find out if things are changing and why.  With the help of our panel, we hope to explore this topic in a lively and engaging panel.

MORE ABOUT 'THE COMB'
We have covered a wide breadth of topics since our launch in July 2020 from an episode exploring whether Artificial Intelligence can be racist to another looking at the headaches that come with being a single woman in search of accommodation in Nigeria. In the years since we launched, we have built a loyal and engaged fan base across Africa and beyond.


This session is hosted by British Broadcasting Corporation (BBC)

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HOW TO FIND YOUR PATH TO PEACE, JOY, AND HAPPINESS BY BEING MORE INTENTIONAL
Chine Ezekwesili
Chine Ezekwesili
Akanka, Co-Founder / Designer
Chuba Ezekwesili
Chuba Ezekwesili
Akanka / Future Africa, Designer, Data analyst, Co-founder

What does it look like for us to be less stressed? Less anxious or depressed? Less angry? What does it look like for us to communicate better? What does it look like for us to be at peace and for us to be happier? What does it look like for us to be more creative? What does it look like for our workplaces to have better culture where everyone can find their purpose?

The answer to all these questions lie in being intentional. We will be discussing how we can use the framework of intention to be more deliberate about how we make better decisions in our personal lives and work lives.


                                            This session is hosted by Akanka

Thursday, March 3, 2022

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LEVERAGING INSIGHTS & FEEDBACK FROM AFRICAN CONSUMERS TO BUILD WORLD-CLASS PRODUCTS
Isioma Eluemunor
Isioma Eluemunor
Business Strategist & Communications Specialist
Charles Njoku
Charles Njoku
Spire, CEO
Babajide Duroshola
Babajide Duroshola
M-KOPA, Managing Director
Adeola Ayoola
Adeola Ayoola
Famasi, CEO
Obakam Tom-George
Obakam Tom-George
Gecko5, Product Success Manager

The average customer in Africa today has ‘almost’ unrestricted access to the world’s best in class products, services and experiences. This often means that their feedback on what their experience should be is geography-agnostic as well as ‘world-class’ oriented. We believe that businesses from Africa with access to over 600m+ possible customer connections can take advantage of this huge opportunity to become world class businesses. But how?

It is no longer speculative to say that the African business community, especially the startup scene which has seen over $12B in venture capital since 2017  is growing exponentially, with more products and services springing up, however, scaling customer experiences that matter is an area that many businesses continue to struggle with. The complexities of a customer base with access to world class products will continue to overwhelm them, even worse is their inability to efficiently collect and manage usable customer feedback, uncovering them into useful insights that can drive action to deliver better product and customer experiences.

Some of the unending cardinal questions new and existing businesses will continue to ask throughout their existence are; 'Who are our customers?', 'What do they want?', 'How might we build products that they will love?' To answer these questions, this panel session will examine some of the most important issues with feedback and feedback management in Africa. Our panelists will dive into the problems; 'Feedback is scattered everywhere', 'Poor feedback culture', 'Process barriers to managing feedback' ‘Understanding customer pain points and complexities’ etc., while also exploring the opportunities for new market entrants to help build products that will solve these problems.

We will also be discussing how businesses across multifaceted industries and sectors in the world can use product and customer feedback as its most important growth ingredient to deliver world class products, services and customer experiences. We will also explore how businesses and startups particularly in the SSA region can lead the change for Africa.


                                              This session is hosted by Spire

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AFRICA: BENEATH THE SKIN. HOW BUSINESSES CAN TAP IN THE MAXIMUM POTENTIAL AFRICA OFFERS
Feyi Olubodun
Feyi Olubodun
Open Squares Consulting, Managing Partner

Africa is not just the next big market, it is the NOW market. The eyes of the globe have now focused on the continent as it will remain the youngest continent for the next 3-5 decades. However, most of the world, including Africans themselves, see Africa with a Western lens. But in order to unleash the potential of the continent, and for Africans to benefit in the long run, we must see Africa the way it is, not the way the West has trained us to see this.

In this masterclass, Feyi Olubodun the author of the seminal book, The Villager: How Africans Consume Brands, will help participants acquire a new lens to see the continent as it is and to tap into the maximum potential it offers. With case studies across the continent, participants will be equipped to develop programs and interventions that are Africa-specific within their businesses and for their products and services.


                          This session is hosted by Open Squares Consulting 

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THE RISE OF THE MICRO-INFLUENCER: E-COMMERCE'S POWERFUL ARBITERS
Adaeze Mokaeze
Adaeze Mokaeze
Media Personality
Ellena Affah
Ellena Affah
The Influencer Marketing Hub NG, Founder
Nonye Udeogu
Nonye Udeogu
Thisthingcalledfashion, Entrpreneuer / Content creator
Uche Kene
Uche Kene
Zazuu London, Growth Marketing Manager
Reni Abina
Reni Abina
Rendoll Lagos, Creative Director

Due to an increasing number of social media platforms and audiences, it can be difficult for brands to understand how to effectively engage various consumer segments. A one-size-fits-all approach has been proven to be ineffective and a conscious approach to targeting is required. The key question this panel discussion seeks to interrogate is: how can brands identify more responsive audiences in order to earn more revenue and eliminate excess costs while increasing returns on investment?

Discussions will centre on the exact role of and expectations of micro-influencers as a distinct category from influencers. Further, the panel would examine how micro-influencers enable brands to achieve better targeting and to understand why their success is linked to consumer psychology. Also, consumers will benefit from this panel discussion as it offers them insights regarding how to make the best purchase decisions in a space that can be trust-deficient.


                   This session is hosted by The Influencer Marketing Hub NG

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HASHTAGS TO BALLOTS: THE POWER OF SOCIAL MEDIA TO INFLUENCE NIGERIA'S 2023 ELECTIONS
Aisha Yesufu
Aisha Yesufu
Citizen's Hub, Founder
Samson Itodo
Samson Itodo
YIAGA Africa and #NotTooYoungToRun movement, Founder
Joshua Olufemi
Joshua Olufemi
Dataphyte, Founder
Atedo Peterside
Atedo Peterside
President/Founder, Anap Foundation
Yemi Adamolekun
Yemi Adamolekun
Enough is Enough Nigeria, Executive Director

Advancements in technological innovations are increasingly disrupting democracies across Africa, with the emergence of an empowered electorate and decentralized access to governance. We’ve seen this play out at different levels, through citizen-led social movements such as Nigeria’s #EnoughisEnough and #EndSARS protests; Ghanaians’ clamor to #FixTheCountry; and the world turning #BlueForSudan.

Now more than ever, social media has the power to change not just the message, but the dynamics of nation building. Through the use of social media in elections and governance, political participation has become less private and more susceptive to public perception. How do we channel this social consciousness from online to offline citizen engagement, with the objective of influencing electoral processes that truly represent the voice of the people?

Ultimately, the session will aim to broker a stakeholder centric solution to a pressing challenge, leveraging the Africa NXT platform and StateCraft Inc.’s experience in driving good governance and sustainable citizen participation programmes.


                                        This session is hosted by StateCraft Inc


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Friday, March 4, 2022

- WAT
THE FEMALE ENTREPRENEUR'S GUIDE TO CREATING BUSINESS OPPORTUNITIES THROUGH EFFECTIVE BRANDING
Onyeka Nwobu
Onyeka Nwobu
Disruptiv by Design (DBD AFRICA), Director of Strategy

Did you know that for every 5 thriving startups, more than double have failed due to lack of branding? More specifically to women, research has shown that 40% of female owned businesses say that marketing skills are absent from their businesses and this in turn limits their visibility to customers as well as investors.

With these stats, it is clear that access to wealth, business opportunities and funding is heavily dependent on effectively building a profitable brand - not just a business.

The goal of this masterclass is to share practical ways in which female entrepreneurs can start creating more wealth by harnessing the power of branding because with effective branding, more female-led startups will further become visible to the investors and other stakeholders and become valued firms.


                  This session is hosted by Disruptiv by Design (DBD AFRICA)