AfricaNXT 2022 AfricaNXT 2022

Tuesday, March 1, 2022

- WAT
DISRUPTIVE PR IN THE IMMINENT METAVERSE ERA
Olubunmi Adeleye
Olubunmi Adeleye
Leadway Assurance Company Limited, Associate Director & Head, Corporate Communications & Services
Odion Aleobua
Odion Aleobua
Modion Communications, CEO
J.J Omojuwa
J.J Omojuwa
Halifax International Security Forum, Board Member
Bidemi Zakariyau Akande
Bidemi Zakariyau Akande
LSF|PR, Founder/Head of Public Relations
Adebola Williams
Adebola Williams
RED | For Africa, Group CEO

There is a need to deliberately repurpose Africa’s narrative in the imminent metaverse era.

With Internet of Things and the digital revolution, PR is taking a very disruptive form. Being a soft power, it is driving change in crafting alternative narratives, elevating social purpose, and providing the tools to navigate a social media verse that is dominated by activism.

With the imminent metaverse paradigm, where immersive interaction is spliced by augmented reality and Artificial Intelligence, how would PR shape Africa’s perceptions in this new world of alternative reality?

Evolving technology will continue to revolutionise consumer behaviour as well as democratise how people interact with and consume media. The place of PR in the metaverse era will have to push creativity and innovations beyond the realm of today’s value creation. This session is geared at interrogating how PR will influence the new normal and how young Africans can leverage these capabilities to disrupt and repurpose the African narrative.


                             This session is hosted by Modion Communications

Friday, March 4, 2022

- WAT
BREAK THE BIAS: HOW SOCIAL MEDIA CAN BUILD THE NEXT GENERATION OF AFRICAN POWER GIRLS
Adebola Williams
Adebola Williams
RED | For Africa, Group CEO
Funke Akindele
Funke Akindele
Producer & Actress
Comfort Lamptey
Comfort Lamptey
Representative, UN Women to Nigeria and ECOWAS

For centuries, one narrative that has been promoted in many societies is the one about the girl child and as handheld technology increasingly becomes a regular part of children’s lives, there's no denying that social media is impacting the way young girls view themselves.

Using the platform provided by Africa NXT and inspiration from the book ‘African Power Girls', the author, Adebola Williams seeks to bring mainstream the conversation and required commitment in building our young girls to be future-ready, helping them find their superpower to become the best version of themselves.  
These discussions would center around clear ways of using the power of communication and especially social media to combat narratives that entrench misogyny and chauvinism into young girls, strategically targeted at disempowering and limiting them.

The session will be divided into three parts:
The first part would be a short reading from the book, followed by a keynote address, while finally, the panel will then delve into why we must tell these stories and the scope of influence of social media and our roles as individuals in building this next generation of girls. 


                        This Session is Hosted by RED MEDIA AFRICA