AfricaNXT 2022 AfricaNXT 2022

Monday, February 28, 2022

- WAT
FROM CLUELESS TO SUCCESS....BACKSTORIES FROM MY JOURNEY IN COMMUNICATIONS
Adedoyin Jaiyesimi
Adedoyin Jaiyesimi
The Comms Avenue, Co-Founder
Sharon-Ann Adaigbe
Sharon-Ann Adaigbe
The Comms Avenue, Co-Founder

FROM CLUELESS TO SUCCESS is a collection of 20 backstories from the professional journey of a seasoned communications professional. In the book, she documents how she started her career in communications in an internship role she entered into quite cluelessly, she recounts the mistakes she made, valuable lessons learned, and how she was able to seize opportunities to drive success.  

Join the author for an intimate reading followed by an interactive discussion touching on the following:
[1] Building an impactful career as a communications professional
[2] Becoming a professional that is known for adding value
[3] Collaborating to create positive narratives about the continent

ABOUT THE BOOK
'From Clueless To Success' shows young professionals and even entrepreneurs that it is ok not to have everything figured out, but they must be willing enough to take risks and not be afraid to fail. The book is also a reflection on the different transitions in my career journey – looking at where I fell short or failed and what I could have done better. It also provides the behind the scenes perspective of how I developed the idea for The Comms Avenue community (a capacity-building and knowledge exchange platform for communications professionals) which today has over 600 professionals from 15 African countries by spotting a gap and making a decision to do something about it.


                               This session is hosted by The Comms Avenue

- WAT
REDEFINING OUR VALUE PROPOSITION: A NEW PATH TO THRIVE AS A PR PROFESSIONAL IN NIGERIA
Tolulope Olorundero
Tolulope Olorundero
Nigerian Women in PR, Global PR Consultant and Founder
Adedoyin Jaiyesimi
Adedoyin Jaiyesimi
The Comms Avenue, Co-Founder

Over five decades after the establishment of a regulatory body for the practice of public relations in Nigeria, there remains an alarming level of opacity about the practice and ignorance of its value to businesses and society. Across the entire marketing function, public relations remains the desperately poor sibling, struggling in futility to show up and take its rightful place on the table where critical decisions are being made.

Our Masterclass will address this challenge, and also articulate public relations’ value in Africa’s digital-first economy with Nigeria as a case study. We will discuss public relations’ perception issues in Nigeria viz a viz the significant work being done by contemporary professionals in other countries to maintain and elevate the value of the profession.

Our facilitators, experienced public relations professionals, will guide participants in understanding how to assess clients’ briefs, craft compelling strategies beyond media engagement, determine best rates and continuously deliver value to clients to secure long term retainers.

 

                  This session is hosted by Nigerian Women in Public Relations