AfricaNXT 2022 AfricaNXT 2022

Wednesday, March 2, 2022

- WAT
CONTENT THAT CONNECTS: WHY UNDERSTANDING DATA IS THE KEY TO BRAND GROWTH
Adekunbi Agbonhin
Adekunbi Agbonhin
Algorithm Media, Manager; Planning & Strategy
Soji Olaogun
Soji Olaogun
Algorithm Media, General Manager
Henry Akpede
Henry Akpede
Ogilvy Africa, Country Manager & Chief Creative Officer
Olajumoke Odunlami
Olajumoke Odunlami
AXA Mansard Insurance, Chief Customer & Marketing Officer

You have built an awesome brand visually or maybe from a product delivery standpoint but does this guarantee success and brand growth? The answer is possibly, No.

In this session, we will discuss interpreting cultural data and audience insight. We will seek how to drive productivity and growth by looking at the patterns. These patterns lead us to an intersect where failure or growth are the only two outcome.

How do we keep up with these patterns to ensure we create profitable business which in turn create employment and best economy benefit for the nation?


                                   This session is hosted by Algorithm Media