AfricaNXT 2022 AfricaNXT 2022

Thursday, March 3, 2022

- WAT
THE IMPACT OF INNOVATIVE TECHNOLOGIES ON NIGERIA'S CREATIVE INDUSTRY
Ilooise Omohinmin
Ilooise Omohinmin
ViacomCBS Africa, VJ / Culture Squad Member
Bada Akintunde-Johnson
Bada Akintunde-Johnson
ViacomCBS Africa, Country Manager
Abuchi Peter Ugwu
Abuchi Peter Ugwu
Chocolate City, Chief Executive Officer
Daniel Owolabi
Daniel Owolabi
Sony Music Africa, Label Manager
Nissi Ogulu
Nissi Ogulu
Animation Director

Different technologies have deeply impacted the creative industry. For instance, the increasing popularity of streaming platforms such as Netflix, Paramount+, Soundcloud, BET+, Amazon Prime, DIsney plus and so much more has in turn greatly influenced streaming culture in Africa, with over 5 million people subscribed to these services, the creative industry is as a result affected.

Streaming services have been really impactful for creatives, with these platforms fighting for inclusion and diversity as a way to draw large audiences, creatives are being presented with more opportunities to have their craft disseminated to a global audience. Although this poses good things for some creatives, it might not be the same for others who are still subscribed to traditional channels.

Our panelists will discuss the impact of Innovative Technologies on Africa’s Creative Industry, giving practical examples of different scenarios where innovative technology solutions such as streaming platforms, cinemas, augmented reality, virtual reality and others are shaping the creative sector.
 
Attendees will also learn about key steps ViacomCBS Networks Africa is taking to improve the creative space in Africa -- striving for creative excellence and cultural impact across programming, motion pictures, and digital experiences that live online, on mobile, and across multiple platforms.  
 
For the concluding part, our panel will share meaningful steps and practical solutions that creatives across Africa can employ to help them better leverage the available Tech solutions of 2022 and beyond.


                       This session is hosted by ViacomCBS Networks Africa