Thursday, March 3, 2022
Africa is not just the next big market, it is the NOW market. The eyes of the globe have now focused on the continent as it will remain the youngest continent for the next 3-5 decades. However, most of the world, including Africans themselves, see Africa with a Western lens. But in order to unleash the potential of the continent, and for Africans to benefit in the long run, we must see Africa the way it is, not the way the West has trained us to see this.
In this masterclass, Feyi Olubodun the author of the seminal book, The Villager: How Africans Consume Brands, will help participants acquire a new lens to see the continent as it is and to tap into the maximum potential it offers. With case studies across the continent, participants will be equipped to develop programs and interventions that are Africa-specific within their businesses and for their products and services.
This session is hosted by Open Squares Consulting
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