AfricaNXT 2022 AfricaNXT 2022

Monday, February 28, 2022

- WAT
'THE COST OF UNTOLD STORIES': BREAKING BARRIERS WITH VISUAL ACTIVISM FOR THE AFRICAN DREAM
Joana Chemel
Joana Chemel
PICHA, Lead, Content & Partnerships

“I found mosquitoes in the Netherlands but apparently, they don't give malaria! Ha”!

This is the power of a narrative. Its ability to shape the way you think, perceive, reason, react or engage in spaces or with people, ideas, just to mention a few. Herein also lies the power of the media- the media holds the narrative, transports and delivers it in a way that directly influences the consequences of that narrative.

The African narrative has suffered two major blunders;
[1] Parts of it have been hidden; never saw the generational light of day, intentionally buried or completely forgotten.
[2] The parts that were told were for the longest time, told in a one-dimensional way by strangers.

For this masterclass, we consider two case studies;
[1] Visual Activist Campaign (A live digital archive of personal stories told by the living African for the African of the future)
[2] Breaking Barriers (The narratives of Accessibility and Inclusion in Africa)

Aim of Masterclass
[1] Reshape how we think about narrative ownership
[2] Take a critical look at how visual content enforces narratives and how African visual content can undo the harm caused by one-dimensional narratives told of us.
[3] How the media can facilitate the African Dream.
[4] Where do we go from here? Recreating the African Narrative for the African Dream.


                                                 This session is hosted by PICHA