AfricaNXT 2022 AfricaNXT 2022

Monday, February 28, 2022

- WAT
DATA DRIVEN E-COMMERCE: MAKE BETTER DECISIONS. CREATE BETTER PRODUCTS. DELIGHT YOUR CUSTOMERS
Ndu Ekwomadu
Ndu Ekwomadu
Brand Drive, Founder/CEO
Shirley Grace Hart
Shirley Grace Hart
Heimdall Technologies, Operations
Dayo Adesokan
Dayo Adesokan
Primera, Head of Business Intelligence and Data
Brain John
Brain John
AXA, Data Scientist & Machine Learning Expert
Elijah Affi
Elijah Affi
Takeout Media, Creative Director

More and More businesses in the E-commerce industry are being created in Africa, unfortunately little will succeed. This is not because the rest don't have good business ideas but because behind every number is a user/customer.

An ecommerce businesses should rely on data especially while making business decisions. How do you recognize data. What is Data to a lady selling makeup products in her dorm room? How does she recognize the use of data?

It is our hope that every business owner not only knows how to recognize data but how to use data. We  want to change business by errors .

This session will create not just a more in depth knowledge of data and analytics using artificial intelligence but will also broaden the industry into overlooked data and create possible solutions and collaborations.

KEY TAKEAWAYS
[1] The importance of data in the e-commerce industry
[2] How e-commerce businesses can effectively leverage data
to make better decisions, create better products and improve the the customers overall experience and journey.
[3] Best practices to scale your business using analytics


                                          This session is hosted by Brand Drive