AfricaNXT 2022 AfricaNXT 2022

Thursday, March 3, 2022

- WAT
THE RISE OF THE MICRO-INFLUENCER: E-COMMERCE'S POWERFUL ARBITERS
Adaeze Mokaeze
Adaeze Mokaeze
Media Personality
Ellena Affah
Ellena Affah
The Influencer Marketing Hub NG, Founder
Nonye Udeogu
Nonye Udeogu
Thisthingcalledfashion, Entrpreneuer / Content creator
Uche Kene
Uche Kene
Zazuu London, Growth Marketing Manager
Reni Abina
Reni Abina
Rendoll Lagos, Creative Director

Due to an increasing number of social media platforms and audiences, it can be difficult for brands to understand how to effectively engage various consumer segments. A one-size-fits-all approach has been proven to be ineffective and a conscious approach to targeting is required. The key question this panel discussion seeks to interrogate is: how can brands identify more responsive audiences in order to earn more revenue and eliminate excess costs while increasing returns on investment?

Discussions will centre on the exact role of and expectations of micro-influencers as a distinct category from influencers. Further, the panel would examine how micro-influencers enable brands to achieve better targeting and to understand why their success is linked to consumer psychology. Also, consumers will benefit from this panel discussion as it offers them insights regarding how to make the best purchase decisions in a space that can be trust-deficient.


                   This session is hosted by The Influencer Marketing Hub NG