Wednesday, March 2, 2022
Building a creative business takes grit, consistency, and determination. The ‘African way’ of doing business is predominantly transactional in terms of physical goods and services, with little value or regard for intellectual property. While creativity thrives on the imagination, some find it hard to turn their vision into products or services.
As the world increasingly moves into digital spaces, aligning your creative brand’s proposition to the needs of a virtual market is an added advantage. This masterclass sheds light on how creatives can use technology to increase productivity, generating products and services from ideation, while scaling their business. We will discuss tried and tested ‘tools of the trade’ and best business practices that support your entrepreneurial instinct.
This masterclass is ideal for:
 Entry-level creative entrepreneurs
 Creative SMEs or business owners tech enthusiasts
 Creative business managers
This session is hosted by The Yellow of Lagos
Thursday, March 3, 2022
Advocating for equal representation of women in the arts, this talk will feature leading female artists sharing the unique experiences of their career and stereotypes attached to being a woman in art. Women are forgotten by art history and major institutions have failed to support the careers of women artists working on the margins and often only support women artists in a performative manner and for publicity purposes. This conversation seeks to address the need for more institutions and role models nurturing women artists from a young age and the need to discover women doing innovative work and to work towards greater diverse gender representation in the art industry.
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