AfricaNXT 2022 AfricaNXT 2022

Friday, March 4, 2022

- WAT
THE FEMALE ENTREPRENEUR'S GUIDE TO CREATING BUSINESS OPPORTUNITIES THROUGH EFFECTIVE BRANDING
Onyeka Nwobu
Onyeka Nwobu
Disruptiv by Design (DBD AFRICA), Director of Strategy

Did you know that for every 5 thriving startups, more than double have failed due to lack of branding? More specifically to women, research has shown that 40% of female owned businesses say that marketing skills are absent from their businesses and this in turn limits their visibility to customers as well as investors.

With these stats, it is clear that access to wealth, business opportunities and funding is heavily dependent on effectively building a profitable brand - not just a business.

The goal of this masterclass is to share practical ways in which female entrepreneurs can start creating more wealth by harnessing the power of branding because with effective branding, more female-led startups will further become visible to the investors and other stakeholders and become valued firms.


                  This session is hosted by Disruptiv by Design (DBD AFRICA)