AfricaNXT 2022 AfricaNXT 2022

Monday, February 28, 2022

- WAT
REDEFINING OUR VALUE PROPOSITION: A NEW PATH TO THRIVE AS A PR PROFESSIONAL IN NIGERIA
Tolulope Olorundero
Tolulope Olorundero
Nigerian Women in PR, Global PR Consultant and Founder
Adedoyin Jaiyesimi
Adedoyin Jaiyesimi
The Comms Avenue, Co-Founder

Over five decades after the establishment of a regulatory body for the practice of public relations in Nigeria, there remains an alarming level of opacity about the practice and ignorance of its value to businesses and society. Across the entire marketing function, public relations remains the desperately poor sibling, struggling in futility to show up and take its rightful place on the table where critical decisions are being made.

Our Masterclass will address this challenge, and also articulate public relations’ value in Africa’s digital-first economy with Nigeria as a case study. We will discuss public relations’ perception issues in Nigeria viz a viz the significant work being done by contemporary professionals in other countries to maintain and elevate the value of the profession.

Our facilitators, experienced public relations professionals, will guide participants in understanding how to assess clients’ briefs, craft compelling strategies beyond media engagement, determine best rates and continuously deliver value to clients to secure long term retainers.

 

                  This session is hosted by Nigerian Women in Public Relations