AfricaNXT 2022 AfricaNXT 2022

Tuesday, March 1, 2022

- WAT
ADOPTING INNOVATIVE MEDIUMS LIKE NFTS TO FURTHER CONNECT WITH AUDIENCES IN THE CREATIVE INDUSTRY.
Michael Ugwu
Michael Ugwu
Metaphrase, Chief Community Officer

NFTs have opened up new ways of brand storytelling and consumer interaction; the two main pillars of an effective marketing strategy.

With NFTs, you can create unique brand experiences, increase brand awareness, encourage interaction, and create interest in your brand and product. In Web 3 brands will be built from the ground up with community ownership as a focus not an afterthought.

In this session, attendees will learn about Non Fungible Tokens (NFTs) as they apply to driving innovation in small to large projects from an individual or corporate perspective. Attendees will be presented with some practical examples of the successful use of NFTs in starting up businesses i.e Bored Apes Yacht Club (BAYC), growing business i.e Christie's Auction House, Nike and Adidas as well as driving value back to consumers (a core ethos of Web 3.0). Attendees will also learn how to differentiate between low-effort and high-quality NFT projects as we all navigate this new paradigm.

The Bored Ape is called Metaphrase BAYC #8754 

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                                          This session is hosted by Freeme Digital