AfricaNXT 2022 AfricaNXT 2022
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ADOPTING INNOVATIVE MEDIUMS LIKE NFTS TO FURTHER CONNECT WITH AUDIENCES IN THE CREATIVE INDUSTRY.

- WAT
Masterclass Suite 2nd Floor, Innovation Pavilion

Michael Ugwu
Metaphrase, Chief Community Officer

NFTs have opened up new ways of brand storytelling and consumer interaction; the two main pillars of an effective marketing strategy.

With NFTs, you can create unique brand experiences, increase brand awareness, encourage interaction, and create interest in your brand and product. In Web 3 brands will be built from the ground up with community ownership as a focus not an afterthought.

In this session, attendees will learn about Non Fungible Tokens (NFTs) as they apply to driving innovation in small to large projects from an individual or corporate perspective. Attendees will be presented with some practical examples of the successful use of NFTs in starting up businesses i.e Bored Apes Yacht Club (BAYC), growing business i.e Christie's Auction House, Nike and Adidas as well as driving value back to consumers (a core ethos of Web 3.0). Attendees will also learn how to differentiate between low-effort and high-quality NFT projects as we all navigate this new paradigm.

The Bored Ape is called Metaphrase BAYC #8754 

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                                          This session is hosted by Freeme Digital


Attendees (49)

Paul Anuge
Paul Anuge
Vibeshub Media, Founder
AL
Alaye Lawson
Freeme Digital, Marketing & PR Co-ordinator
Obianuju Olorunmola
Obianuju Olorunmola
Wild Fusion, Account Director
Temiloluwa Oti
Temiloluwa Oti
Nil, Unemployed
Deborah Alfred
Deborah Alfred
BriefHoney Consultancy, Content/UX/Copy/Creative Writer
Daniel Nwaobi
Daniel Nwaobi
Illusion Decals, Co-Founder
Hidayatullah Bamidele
Hidayatullah Bamidele
Digital Marketer, Content Writer
Olohije Aigbodion
Olohije Aigbodion
Insigna Media Productions Ltd, Social Media Manager
Teinye Boyle
Teinye Boyle
#AllOfUs Africa, Founder
Oghenekume Eguh
Oghenekume Eguh
Kuku’s Vibe, Writer|Author
Olayide Babayemi
Olayide Babayemi
The Word of Mouth Co., Writer
Esther Usoro
Esther Usoro
The Skytall, Brand Manager
Tonye Faloughi-Ekezie
Tonye Faloughi-Ekezie
TEEOF Media and Simone's Oasis, Founder
Private attendees are hidden.