AfricaNXT 2022 AfricaNXT 2022
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AFRICA: BENEATH THE SKIN. HOW BUSINESSES CAN TAP IN THE MAXIMUM POTENTIAL AFRICA OFFERS

- WAT
Masterclass Suite 2nd Floor, Innovation Pavilion

Feyi Olubodun
Open Squares Consulting, Managing Partner

Africa is not just the next big market, it is the NOW market. The eyes of the globe have now focused on the continent as it will remain the youngest continent for the next 3-5 decades. However, most of the world, including Africans themselves, see Africa with a Western lens. But in order to unleash the potential of the continent, and for Africans to benefit in the long run, we must see Africa the way it is, not the way the West has trained us to see this.

In this masterclass, Feyi Olubodun the author of the seminal book, The Villager: How Africans Consume Brands, will help participants acquire a new lens to see the continent as it is and to tap into the maximum potential it offers. With case studies across the continent, participants will be equipped to develop programs and interventions that are Africa-specific within their businesses and for their products and services.


                          This session is hosted by Open Squares Consulting 


Attendees (17)

Deborah Idowu
Deborah Idowu
Nil, Student
CE
Catherine Egboh
Cath3neproperties, Realtor
Funto Adesola
Funto Adesola
Ennovate Lab, Corporate Communications Manager
Abigail Mojume
Abigail Mojume
Thesocialmediacurator, Social media Manager
Victor Anyanwu
Victor Anyanwu
The Social Media Oracle /The SWAT Agency, Head of Strategy and Growth
Private attendees are hidden.