More and More businesses in the E-commerce industry are being created in Africa, unfortunately little will succeed. This is not because the rest don't have good business ideas but because behind every number is a user/customer.
An ecommerce businesses should rely on data especially while making business decisions. How do you recognize data. What is Data to a lady selling makeup products in her dorm room? How does she recognize the use of data?
It is our hope that every business owner not only knows how to recognize data but how to use data. We want to change business by errors .
This session will create not just a more in depth knowledge of data and analytics using artificial intelligence but will also broaden the industry into overlooked data and create possible solutions and collaborations.
 The importance of data in the e-commerce industry
 How e-commerce businesses can effectively leverage data
to make better decisions, create better products and improve the the customers overall experience and journey.
 Best practices to scale your business using analytics
This session is hosted by Brand Drive