There is a need to deliberately repurpose Africa’s narrative in the imminent metaverse era.
With Internet of Things and the digital revolution, PR is taking a very disruptive form. Being a soft power, it is driving change in crafting alternative narratives, elevating social purpose, and providing the tools to navigate a social media verse that is dominated by activism.
With the imminent metaverse paradigm, where immersive interaction is spliced by augmented reality and Artificial Intelligence, how would PR shape Africa’s perceptions in this new world of alternative reality?
Evolving technology will continue to revolutionise consumer behaviour as well as democratise how people interact with and consume media. The place of PR in the metaverse era will have to push creativity and innovations beyond the realm of today’s value creation. This session is geared at interrogating how PR will influence the new normal and how young Africans can leverage these capabilities to disrupt and repurpose the African narrative.
This session is hosted by Modion Communications
