AfricaNXT 2022 AfricaNXT 2022
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LEVERAGING INSIGHTS & FEEDBACK FROM AFRICAN CONSUMERS TO BUILD WORLD-CLASS PRODUCTS

- WAT
NXT://TECH Stage Innovation Pavilion

Isioma Eluemunor
Business Strategist & Communications Specialist
Charles Njoku
Spire, CEO
Babajide Duroshola
M-KOPA, Managing Director
Adeola Ayoola
Famasi, CEO
Obakam Tom-George
Gecko5, Product Success Manager

The average customer in Africa today has ‘almost’ unrestricted access to the world’s best in class products, services and experiences. This often means that their feedback on what their experience should be is geography-agnostic as well as ‘world-class’ oriented. We believe that businesses from Africa with access to over 600m+ possible customer connections can take advantage of this huge opportunity to become world class businesses. But how?

It is no longer speculative to say that the African business community, especially the startup scene which has seen over $12B in venture capital since 2017  is growing exponentially, with more products and services springing up, however, scaling customer experiences that matter is an area that many businesses continue to struggle with. The complexities of a customer base with access to world class products will continue to overwhelm them, even worse is their inability to efficiently collect and manage usable customer feedback, uncovering them into useful insights that can drive action to deliver better product and customer experiences.

Some of the unending cardinal questions new and existing businesses will continue to ask throughout their existence are; 'Who are our customers?', 'What do they want?', 'How might we build products that they will love?' To answer these questions, this panel session will examine some of the most important issues with feedback and feedback management in Africa. Our panelists will dive into the problems; 'Feedback is scattered everywhere', 'Poor feedback culture', 'Process barriers to managing feedback' ‘Understanding customer pain points and complexities’ etc., while also exploring the opportunities for new market entrants to help build products that will solve these problems.

We will also be discussing how businesses across multifaceted industries and sectors in the world can use product and customer feedback as its most important growth ingredient to deliver world class products, services and customer experiences. We will also explore how businesses and startups particularly in the SSA region can lead the change for Africa.


                                              This session is hosted by Spire


Attendees (97)

Deborah Idowu
Deborah Idowu
Nil, Student
Dorcas Taiwo
Dorcas Taiwo
AllforDevelopment, Research Associate
Obianuju Olorunmola
Obianuju Olorunmola
Wild Fusion, Account Director
CE
Catherine Egboh
Cath3neproperties, Realtor
WillFran Consulting
WillFran Consulting
WillFran Consulting, Research
ME
Mimi Edokpolo
Unilever, Brand Manager
BB
Busola Boyle-Komolafe
Versa Research Limited, Director of Research
Odafe Uboh
Odafe Uboh
ODAFE.OA, Content Creator
Deepti Moorjani
Deepti Moorjani
LE Retail, Account Manager
Samuel Obafemi
Samuel Obafemi
The Q Company, Chief Creative Director
Abigail Mojume
Abigail Mojume
Thesocialmediacurator, Social media Manager
Breakthrough Chikere
Breakthrough Chikere
Clozetsales, Founder
BO
Blessing Onyelobi
Edukoya, Social media manager
Victor Anyanwu
Victor Anyanwu
The Social Media Oracle /The SWAT Agency, Head of Strategy and Growth
Private attendees are hidden.