AfricaNXT 2022 AfricaNXT 2022
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THE RISE OF THE MICRO-INFLUENCER: E-COMMERCE'S POWERFUL ARBITERS

- WAT
CreateNXT Stage Creators Hub

Adaeze Mokaeze
Media Personality
Ellena Affah
The Influencer Marketing Hub NG, Founder
Nonye Udeogu
Thisthingcalledfashion, Entrpreneuer / Content creator
Uche Kene
Zazuu London, Growth Marketing Manager
Reni Abina
Rendoll Lagos, Creative Director

Due to an increasing number of social media platforms and audiences, it can be difficult for brands to understand how to effectively engage various consumer segments. A one-size-fits-all approach has been proven to be ineffective and a conscious approach to targeting is required. The key question this panel discussion seeks to interrogate is: how can brands identify more responsive audiences in order to earn more revenue and eliminate excess costs while increasing returns on investment?

Discussions will centre on the exact role of and expectations of micro-influencers as a distinct category from influencers. Further, the panel would examine how micro-influencers enable brands to achieve better targeting and to understand why their success is linked to consumer psychology. Also, consumers will benefit from this panel discussion as it offers them insights regarding how to make the best purchase decisions in a space that can be trust-deficient.


                   This session is hosted by The Influencer Marketing Hub NG


Attendees (96)

Paul Anuge
Paul Anuge
Vibeshub Media, Founder
Deborah Idowu
Deborah Idowu
Nil, Student
Tunde LawaL
Tunde LawaL
NaijaVeteran Media, Publisher
Obianuju Olorunmola
Obianuju Olorunmola
Wild Fusion, Account Director
CE
Catherine Egboh
Cath3neproperties, Realtor
Daniel Nwaobi
Daniel Nwaobi
Illusion Decals, Co-Founder
Tega Memuduaghan
Tega Memuduaghan
Naturalistaslife, Content creator
Hidayatullah Bamidele
Hidayatullah Bamidele
Digital Marketer, Content Writer
Victor Onyekere
Victor Onyekere
Talemia, Co-founder+Head of Growth
OLANREWAJU ADEYEMI
OLANREWAJU ADEYEMI
PRIMA GARNET AFRICA, GROUP HEAD, DIGITAL
Tiyan Omo-Idehen
Tiyan Omo-Idehen
LHWT Podcast, Host/Producer, Media Consultant
Breakthrough Chikere
Breakthrough Chikere
Clozetsales, Founder
Ekpenyong Ekpenyong
Ekpenyong Ekpenyong
The Chatterbox Podcast, Producer
Chidinma Ndukwe
Chidinma Ndukwe
Social Media Manager
Victor Anyanwu
Victor Anyanwu
The Social Media Oracle /The SWAT Agency, Head of Strategy and Growth
Private attendees are hidden.