Decades ago, Thomas J. Watson Jr. grew IBM on the premise that “good design is good business.” Today, design fuels the most innovative and successful companies in the world.
The impact design has on the bottomline of a business can sometimes be an oversight. This session aims to dissect how design can be used to maximise a company's brand equity, drive innovation and return on investment.
Topics covered will include:
 What is design? Common misconceptions and stereotypes.
 How design affects how brands are experienced
 Calculating ROI on design
At the end of this session, participants should have an overview of design by the numbers, how design shapes our thinking regarding brands and products, and how to utilise design as a tool to generate revenue across different industries.
This session is hosted by Check DC