AfricaNXT 2022 AfricaNXT 2022

CreateNXT

Monday, February 28, 2022

- WAT
SHIFTING MINDSETS: THE MOVEMENT TO "BUY LOCAL"
Ink Balogun
Ink Balogun
Asoebi Bella, Founder
Wunmi Akinsola
Wunmi Akinsola
Fashtracker, Founder
Nicole Chikwe
Nicole Chikwe
The Mummy Summit, Model, Media Personality, Enterpreneur & Founder
Tania Omotayo
Tania Omotayo
Ziva Lagos / The Growth Forum Africa, Creative Director and Founder

The local markets and commercial districts of cities across the continent are flooded with imported goods, rather than locally produced/manufactured products. Why is this the case? As Africans, do we value goods made aboard over locally made products?

There are thousands of young entrepreneurs honing, improving, and investing in their craft and themselves - They create quality, beautiful products, and given the proper support can serve the needs of the local market and scale their business. Their sustained success leads to job creation, industry growth and economic prosperity.

This session seeks to have a frank discussion on our beliefs as Africans that imported is better. Panelists will discuss the origination of this mindset, diving deep into where it stems from, and how this thinking can be disrupted. The session will also focus on the growth and progress of the "Made in Africa" movement and the economic impact of this shift in mindset. Panelist will share strategies on incentivizing and educating consumers to shop more African-made, as well as incentivizing brands, and entrepreneurs to manufacture products locally.


                                This session is hosted by Fashtracker

- WAT
CRAFT TO COMMERCE: MAKING A SUSTAINABLE LIVING AS A VISUAL STORYTELLER
August Udoh
August Udoh
Creative Lead
Onye Ubanatu
Onye Ubanatu
Content / Event Producer
Osaze Efe
Osaze Efe
Art for Humanity Foundation/Abuja Photo Festival, Executive Director

Inspired by the economic challenges faced by young creatives in their journey to make images that matter, this session aims to broaden their understanding of early on and share learnings and best practices from seasoned creatives. This session will also provide emerging photographers with methodologies to assist them in recognizing commercial opportunities and be equipped with the right business mindset to build a sustainable career as a visual creative.  

Attendee will leave with a better understanding of:

[1] How to find and connect their works with the right audience/market
[2] The business of art
[3] How to collaborate with other members of the audience to co-create for bigger opportunities


   This session is hosted by Art for Humanity Foundation/Abuja Photo Festival

- WAT
THE AFRICAN CREATOR COMPLEX: CREATING IN AFRICA FOR AFRICANS TO THE WORLD!
Wande Thomas
Wande Thomas
Urban Gidi, Creative Director
Kayode Kasum
Kayode Kasum
Movies - Sugar rush, Soole, Kambili, Quam's Money, Award winning Nollywood Director
Kamsi Nnamani
Kamsi Nnamani
Beauty and Fashion Youtuber

Who is an African Creator? Our podcast defines it as someone who is African and uses their creative talents to amplify progressive African narratives to the world, inclusive of all Africans.

The vibrant global creative economy is a sustainable career path for millions of Africans to tell their stories. In this episode of 'The African Creator,' we explore the various ways creators can amplify the stories they tell and effectively monetize. We'll also discuss how to leverage the multiverse and metaverse to tell our stories.


                        This session is hosted by The African Creator 

- WAT
AFRICAN CREATORS IN THE DIGITAL FUTURE; A FOCUS ON THE NFT SPACE
Mayowa Adewale
Mayowa Adewale
Medical Doctor and a Digital/Multimedia Artist
Ade Adekola
Ade Adekola
Creator and Collector
Jumoke Sanwo
Jumoke Sanwo
Creative Director
Adebowale Majekodunmi
Adebowale Majekodunmi
Programs Officer
Rita Anwiri Chindah
Rita Anwiri Chindah
Intellectual Property Consultant and Arbitrator

The future is digital, no doubt. The COVID-19 pandemic proved it. It has further pushed digitalization and digitization across all industry sectors and blockchain is considered an innovative frontrunning technology with regards to applicability and usability in these challenging times.

In the art and creative sector, there is a massive paradigm shift with the introduction of Non-Fungible Tokens (NFTs), as the space is acquiring a large number of artists (and non-artists) hoping to capitalize on the innovation and distribution power that blockchain technology is offering. What digitization first removed from art,
blockchain is trying to bring back; reshaping the art world with viable tools for provenance, authenticity and distribution.

The NFT space is generally murky water, especially in Africa. The identified challenges would be lack of technical know-how among the key players in the art industry, an expensive gate fee into the space, policies and legal implications. These are the major areas that will be explored in the conversation with Jumoke Sanwo, Adewale Mayowa, Ade Adekola and Seun Lari-Williams.

What does the future look like for an African Creator? What and Who is NFT for? How does one (by oneself) enter and thrive in the space? Does the government have a role to play in the space? How do they deal with policies, such as taxation, in the NFT space? These and more are some of the questions we hope to adequately answer through the panel session.


                                This session is hosted by Revolving Art Incubator

- WAT
COPYRIGHT IN THE CREATIVE ECONOMY; THE INNOVATION BRIDGE
Welime Anwuri
Welime Anwuri
A&E Law Partnership, Associate
Damola Oyebo
Damola Oyebo
A&E Law Partnership, Legal Tech Lawyer, Associate

In our experience as IP Lawyers and digital policy experts in the African Creative economy, there is a low awareness and understanding of the often complex issues surrounding Copyright. Awareness of the opportunities for innovation in the management and monetization of copyright across the industry is low, evidenced by the decentralized system currently in place which often shortchanges some classes of stakeholders and creates room for abuse, miscommunication and avoidable disputes.

In this masterclass, we will be looking at copyright in the African creative economy through the intersecting lenses of Law, Business and Innovation. We wish to:
1. Examine the fundamentals of copyright law in selected African countries and identify the varying levels of legal protection available to different forms of creative output, from music to artworks, short films, literature, and even NFTs;
2. Analyze limitations to copyright and discuss their importance to collaboration, education and accessibility;
3. Distill root causes of typical problems along copyright value chains and consider potential solutions being tested around the world;
4. Question copyright policy from the African perspective as it guides content regulation by law makers and social media platforms and assess the net benefits of common approaches for both creators personally and the creative economy in general.

Our choice of topic for our proposed masterclass is based on our experiential knowledge in both the regulatory and business space in Nigeria which affirms that copyright education offers a steady and sure means of building understanding and respect for creators’ rights. AfricaNXT promises the largest gathering of innovators from Africa and the diaspora and by engaging participants in a Three Pronged analysis of the creative economy - Policy, Business & Law - we intend to start a multifaceted conversation that leads to more diverse groups of stakeholders engaging with copyright on different levels.

In the long term, this will support the emergence of a more developed creative economy in Africa where there is widespread knowledge of copyright, more deliberate and proactive IP Protection and greater innovation in copyright management. This in turn, has the potential to positively impact economic development through value creation and maximization.


                                This session is hosted by A&E Law Partnership

- WAT
NFT UTILITY & COMMUNITY: THE FUTURE OF AFRICAN HERITAGE AND CULTURAL PRESERVATION
Maia Lepine
Maia Lepine
African Artists Coalition, Founder
Anthony Marshall
Anthony Marshall
Meta Strategist, Creative Executive
Jalina Stewart
Jalina Stewart
BLANK XR, Chief Experience Officer, CXO
Desire Yavro
Desire Yavro
Tech Consultant
Olayinka Odeniran
Olayinka Odeniran
CybSecWatch / BWBC, Founder / CTO

Long gone are the days when Africans feel the urge to leave the continent to seek opportunities for further biz development and opportunities. More importantly, we have entered an era where cultural preservation is now more possible than ever. No more will there be room for the theft of African resources, especially through the art market which presents the top earners in 2021, in the World Art Market Revenue. Covid has expedited innovation, and with the beauty of the internet, and blockchain- it is time to even out the playing field. The residual effects of colonial demarcations are wearing out, and Africa is the Future. Let's discuss how NFTs, DAOS and other blockchain utilities can address the expansion of African Artistry, on all levels. Looking forward to sharing what we've learned, with a larger community, and more importantly, being of service to our Motherland.


                               *** This Session Will Be Virtual ***

- WAT
OPENING NITE MIXER

It's a celebration! Happy #AFRICANXT!

Please join us in the Creators Hub to celebrate the opening night of #AFRICANXT 2022. This will be an excellent opportunity to network with attendees and chat with our conference speakers, event organizers and international delegates.

Complimentary small chops and drinks.

All #AFRICANXT badge holders will be admitted.


                                           This session is hosted by AfricaNXT

Tuesday, March 1, 2022

- WAT
CREATING A LIFETIME SUSTAINABLE BALLING STRATEGY
Omobolaji Ajibare
Omobolaji Ajibare
TheSocialmediaoga, Social Media manager coach
Tunji Andrews
Tunji Andrews
Awabah, CEO
Ashley Immanuel
Ashley Immanuel
EFinA, CEO
Oguche Agudah
Oguche Agudah
PenOP, CEO

In recent times, the ultimate show of success for the Nigerian youth and quite frankly, youth across the world have been flashy cars, expensive gadgets, the occasional house, and designer clothing.

While these things aren't bad, if all young Nigerians think about is how to "ball" now and ignore the fact that they need to actively plan and save towards retirement, millions will end up in penury.

Our session will shine the light on proven ways to enjoy their lives now and at retirement. This is especially important for professionals in the creator economy who are solely responsible for their retirement planning.

By demystifying micropensions, our panelists will show young people that thorough financial planning involves saving and investing for short-term needs and long-term ones like retirement because really the goal is to "ball" for every season of life.


                                             This session is hosted by Awabah  

- WAT
BUILDING A VIABLE SOCIAL MEDIA SERVICE BUSINESS. SECURING CLIENTS LOCALLY & GLOBALLY
Uchechi Ihuomah
Uchechi Ihuomah
Contently Curated, Creative Lead & Founder
Seyi Olaniyan
Seyi Olaniyan
YellowLyfe / 99Broad, Founder
Motunrayo Oduleye
Motunrayo Oduleye
The Social Mo, Online Visibility Coach/Social Media Strategist
Demilade Otayemi
Demilade Otayemi
Dhemian Design, Creative Director
Em Etetim
Em Etetim
SHE EDITED THIS, YouTuber & Founder

Social Media Marketing is an essential pillar to business success in this age. From SME to large enterprises, companies are investing in Social Media Marketing x10 more. This has inadvertently provided endless job opportunities for creatives & freelancers who are able to render Social Media Services for these businesses.

Our panel will offer insights on how freelancers/creatives can carve out unique niches & identify opportunities in online media marketing remotely & internationally which would help bridge the unemployment gap among young creatives.

Our discussion would extensively share information on how freelancers/creatives can start, systemise & scale their social media service business. As well, we will explore ways they can position, connect and collaborate to grow their online businesses.  

This panel is perfect for Social Media Managers, Content Creators, Copywriters, Virtual Assistants, Sales Funnel Experts, Content Strategists, Graphic Designers, Email Marketing Experts, Social Media Strategists & Consultants. Etc


                                      This session is hosted by Contently Curated 

- WAT
DEMYSTIFYING EXPORT BUSINESS OPPORTUNITIES IN NIGERIA
Olatunde Wealth
Olatunde Wealth
African Business and Exporters Network (ABEN), President

The current foreign exchange challenges in our nation have made the exportation of non-oil products become very imperative. The current situation also underscores the fact that there is no better time to do export business profitably than now. So it is wisdom for Nigerian businesses especially Importers and SMEs to diversify into the non-oil export business. The question then is, how do we join in this export mission project to rescue our country and at the same time earn some foreign exchange? That is what this session seeks to address.

At the end of this masterclass, all the attendees will be able to understand the export business challenges and how to overcome them, handle documentation without stress, they will be equipped with skills needed to effectively market and sell their products to buyers abroad, they will be empowered to anticipate the risks inherent is export business and design different strategies to mitigate them.

Other areas of discourse at the workshop will include strategies to develop a bankable business, forming essential relationships, sustainability opportunities for small businesses, good manufacturing practices – standards, quality, and packaging. How to tap into the opportunities the African Continental Free Trade Area (Afcfta) has to offer.

- WAT
HOW CREATIVES WITH MULTIPLE PASSIONS CAN EXECUTE THEIR VISION AND MULTIPLY PROSPERITY IN AFRICA
Folakemi Odesola
Folakemi Odesola
The Vision Execution Club, Architect / Founder
Oluwafemi Sotubo
Oluwafemi Sotubo
Architect / Designer

Often, Multipassionate African Creatives fail to cross the start line and birth the next best project that could change the continent for the better because they are scared of failure (or success), they have inadequate clarity of what to focus on or they have misaligned, undefined and ambiguous goals etched in too many passions, so they cannot put in the work necessary to reap the rewards that focused and disciplined visionaries and executors enjoy worldwide.

Being multi-passionate is a blessing when creatives understand what to do with their multiple skills, ideas and passions. Within Africa, there are more multi-passionate creatives than we realize. They are true unicorns of Africa who can
bring about speedy change with proper tasks, resources, time and self-management.

Multi-passionate creatives can learn systems that help them better manage their internal chaos and the things they are interested in so they can birth their dreams while maintaining focus and productivity.

If Multipassionate African Creatives can reimagine their approach to who they are and what powers they possess, find systems to explore their gifts and resources, leverage, collaborate [to lessen the personal burden] and create thriving communities around their passions. There's no telling what the next 10 years in Africa will be like.  Africa will be prosperous and the future will truly be Africa.


                        This session is hosted by Folakemi Odesola International

- WAT
CREATIVE COLLABORATION; THE KEY TO MONETIZATION
Omobolaji Ajibare
Omobolaji Ajibare
TheSocialmediaoga, Social Media manager coach
Oyinyechi Anozie
Oyinyechi Anozie
Digital creator and influencer

Creatives often fear collaboration, worried that their ideas will be stolen or worse someone will make money off their creation or invention. Although theft of ideas and intellectual property is a potential risk, the benefits of effective collaboration far outweigh the risks.

Collaboration is one of the ways by which you can grow your brand and business, while also making an impact on society and the nation at large.

In this masterclass facilitators will walk attendees though their collaboration process, providing insights on how creatives can execute successful collaborations that yield financial returns.


                            This session is hosted by TheSocialmediaoga

Wednesday, March 2, 2022

- WAT
FROM IDEATION TO SCALE: ADAPTING TO DIGITAL/VIRTUAL MARKETS. ENSURING SUCCESS
Olufisayo Bakare
Olufisayo Bakare
The Yellow of Lagos, Creative Director

Building a creative business takes grit, consistency, and determination. The ‘African way’ of doing business is predominantly transactional in terms of physical goods and services, with little value or regard for intellectual property. While creativity thrives on the imagination, some find it hard to turn their vision into products or services.

As the world increasingly moves into digital spaces, aligning your creative brand’s proposition to the needs of a virtual market is an added advantage. This masterclass sheds light on how creatives can use technology to increase productivity, generating products and services from ideation, while scaling their business. We will discuss tried and tested ‘tools of the trade’ and best business practices that support your entrepreneurial instinct.

This masterclass is ideal for:
[1] Entry-level creative entrepreneurs
[2] Creative SMEs or business owners tech enthusiasts
[3] Creative business managers


                This session is hosted by The Yellow of Lagos

- WAT
CONTENT THAT CONNECTS: WHY UNDERSTANDING DATA IS THE KEY TO BRAND GROWTH
Adekunbi Agbonhin
Adekunbi Agbonhin
Algorithm Media, Manager; Planning & Strategy
Soji Olaogun
Soji Olaogun
Algorithm Media, General Manager
Henry Akpede
Henry Akpede
Ogilvy Africa, Country Manager & Chief Creative Officer
Olajumoke Odunlami
Olajumoke Odunlami
AXA Mansard Insurance, Chief Customer & Marketing Officer

You have built an awesome brand visually or maybe from a product delivery standpoint but does this guarantee success and brand growth? The answer is possibly, No.

In this session, we will discuss interpreting cultural data and audience insight. We will seek how to drive productivity and growth by looking at the patterns. These patterns lead us to an intersect where failure or growth are the only two outcome.

How do we keep up with these patterns to ensure we create profitable business which in turn create employment and best economy benefit for the nation?


                                   This session is hosted by Algorithm Media

- WAT
THE ROI OF DESIGN: BUSINESS IMPACT OF DESIGN ACROSS VARIOUS SECTORS OF THE ECONOMY
Chisom Okechukwu
Chisom Okechukwu
Check DC, Co-Founder/CEO

Decades ago, Thomas J. Watson Jr. grew IBM on the premise that “good design is good business.” Today, design fuels the most innovative and successful companies in the world.

The impact design has on the bottomline of a business can sometimes be an oversight. This session aims to dissect how design can be used to maximise a company's brand equity, drive innovation and return on investment.

Topics covered will include:
[1] What is design? Common misconceptions and stereotypes.
[2] How design affects how brands are experienced
[3] Calculating ROI on design

At the end of this session, participants should have an overview of design by the numbers, how design shapes our thinking regarding brands and products, and how to utilise design as a tool to generate revenue across different industries.


                                         This session is hosted by Check DC

- WAT
HOW TO FIND YOUR PATH TO PEACE, JOY, AND HAPPINESS BY BEING MORE INTENTIONAL
Chine Ezekwesili
Chine Ezekwesili
Akanka, Co-Founder / Designer
Chuba Ezekwesili
Chuba Ezekwesili
Akanka / Future Africa, Designer, Data analyst, Co-founder

What does it look like for us to be less stressed? Less anxious or depressed? Less angry? What does it look like for us to communicate better? What does it look like for us to be at peace and for us to be happier? What does it look like for us to be more creative? What does it look like for our workplaces to have better culture where everyone can find their purpose?

The answer to all these questions lie in being intentional. We will be discussing how we can use the framework of intention to be more deliberate about how we make better decisions in our personal lives and work lives.


                                            This session is hosted by Akanka

Thursday, March 3, 2022

- WAT
THE IMPACT OF INNOVATIVE TECHNOLOGIES ON NIGERIA'S CREATIVE INDUSTRY
Ilooise Omohinmin
Ilooise Omohinmin
ViacomCBS Africa, VJ / Culture Squad Member
Bada Akintunde-Johnson
Bada Akintunde-Johnson
ViacomCBS Africa, Country Manager
Abuchi Peter Ugwu
Abuchi Peter Ugwu
Chocolate City, Chief Executive Officer
Daniel Owolabi
Daniel Owolabi
Sony Music Africa, Label Manager
Nissi Ogulu
Nissi Ogulu
Animation Director

Different technologies have deeply impacted the creative industry. For instance, the increasing popularity of streaming platforms such as Netflix, Paramount+, Soundcloud, BET+, Amazon Prime, DIsney plus and so much more has in turn greatly influenced streaming culture in Africa, with over 5 million people subscribed to these services, the creative industry is as a result affected.

Streaming services have been really impactful for creatives, with these platforms fighting for inclusion and diversity as a way to draw large audiences, creatives are being presented with more opportunities to have their craft disseminated to a global audience. Although this poses good things for some creatives, it might not be the same for others who are still subscribed to traditional channels.

Our panelists will discuss the impact of Innovative Technologies on Africa’s Creative Industry, giving practical examples of different scenarios where innovative technology solutions such as streaming platforms, cinemas, augmented reality, virtual reality and others are shaping the creative sector.
 
Attendees will also learn about key steps ViacomCBS Networks Africa is taking to improve the creative space in Africa -- striving for creative excellence and cultural impact across programming, motion pictures, and digital experiences that live online, on mobile, and across multiple platforms.  
 
For the concluding part, our panel will share meaningful steps and practical solutions that creatives across Africa can employ to help them better leverage the available Tech solutions of 2022 and beyond.


                       This session is hosted by ViacomCBS Networks Africa

- WAT
AFRICA: BENEATH THE SKIN. HOW BUSINESSES CAN TAP IN THE MAXIMUM POTENTIAL AFRICA OFFERS
Feyi Olubodun
Feyi Olubodun
Open Squares Consulting, Managing Partner

Africa is not just the next big market, it is the NOW market. The eyes of the globe have now focused on the continent as it will remain the youngest continent for the next 3-5 decades. However, most of the world, including Africans themselves, see Africa with a Western lens. But in order to unleash the potential of the continent, and for Africans to benefit in the long run, we must see Africa the way it is, not the way the West has trained us to see this.

In this masterclass, Feyi Olubodun the author of the seminal book, The Villager: How Africans Consume Brands, will help participants acquire a new lens to see the continent as it is and to tap into the maximum potential it offers. With case studies across the continent, participants will be equipped to develop programs and interventions that are Africa-specific within their businesses and for their products and services.


                          This session is hosted by Open Squares Consulting 

- WAT
CONNECT N TREK: CIRCULAR ECONOMY + SUSTAINABILITY MEETUP
Jeremiah Hinmikaye
Jeremiah Hinmikaye
Biostar Green Solutions, Founder / CEO
Dr Femi-Idowu Adegoke
Dr Femi-Idowu Adegoke
Ecoviridis Technology limited, CEO

Walk. Talk. Build. Connect N Trek switches up the conference vibe, bringing like-minds and future collaborators together in an unconventional and refreshing way. Let’s connect for a walk and talk around campus, that is sure to inspire. #weoutside

TOPIC: Circular Economy & Opportunities for Young Africans

During this Connect N Trek session we'll walk and talk about the circular economy, job opportunities, and local initiatives like the Lagos States Waste to Wealth initiative.  If you're interested in preserving the environment and sustainability or just curious about opportunities in emerging industries this Connect N Trek is for you.

CONNECT N TREK is refreshed by #AFRICANXT …  post-walk refreshments will be served in the Creators Hub

- WAT
AFRICA TO THE WORLD: CREATING ANIMATION STORIES FOR A GLOBAL AUDIENCE
Brian Wilson
Brian Wilson
Zero Gravity Studios, Co-Founder, Creative Director
Dami Solesi
Dami Solesi
Smids Animation, Founder

Within the last couple of years a lot of attention has been on the continent of Africa from the global animation industry.

In 2018, a young Nigerian content creator won Cartoon Network’s Storylab competition with his story pitch - Garbage boy and Trashcan. Cartoon Network has since begun to develop the winning entry into what will become its first African superhero series.
Streaming giant; Netflix, announced its acquisition of its first African children's animation; Mama K's Team 4 in 2019.
The Annecy Animation Festival, the largest animation Festival in the world, decided to focus on the continent of Africa for its 2020 and 2021 editions while Disney announced a first-of-its-kind collaboration with Kugali a Pan-African entertainment company, to bring "Iwaju" a science fiction series to its Disney+ platform by 2022. They also announced an animated anthology series called Kizazi Moto: Generation Fire, with stories from several animation creators from across Africa (including Nigeria) presently in development and also set to premiere globally in 2022. To date, several African students have also received scholarships to study at one of the biggest animation institutions in the world; Gobelins l'ecole de l'image.

Needless to say, these are exciting times for African animation content creators and storytellers alike, as several opportunities for collaboration with some of the biggest studios in the world are now available. However, these opportunities do not seem immediately apparent to storytellers outside of certain circles as evidenced by the relatively low number of annual submissions to the competitions and platforms that present these opportunities.

We will discuss available opportunities and how storytellers and content creators can start to take advantage of them even if they have no prior animation experience. We will also look at how they can get their projects noticed by the right audiences with the aim of having more African stories told by Africans, for a global audience. This session will give practical insights and ideas on getting your work noticed internationally, from people who have created winning pitches while telling uniquely African stories.


                                 This session is hosted by Zero Gravity Studios 

- WAT
THE RISE OF THE MICRO-INFLUENCER: E-COMMERCE'S POWERFUL ARBITERS
Adaeze Mokaeze
Adaeze Mokaeze
Media Personality
Ellena Affah
Ellena Affah
The Influencer Marketing Hub NG, Founder
Nonye Udeogu
Nonye Udeogu
Thisthingcalledfashion, Entrpreneuer / Content creator
Uche Kene
Uche Kene
Zazuu London, Growth Marketing Manager
Reni Abina
Reni Abina
Rendoll Lagos, Creative Director

Due to an increasing number of social media platforms and audiences, it can be difficult for brands to understand how to effectively engage various consumer segments. A one-size-fits-all approach has been proven to be ineffective and a conscious approach to targeting is required. The key question this panel discussion seeks to interrogate is: how can brands identify more responsive audiences in order to earn more revenue and eliminate excess costs while increasing returns on investment?

Discussions will centre on the exact role of and expectations of micro-influencers as a distinct category from influencers. Further, the panel would examine how micro-influencers enable brands to achieve better targeting and to understand why their success is linked to consumer psychology. Also, consumers will benefit from this panel discussion as it offers them insights regarding how to make the best purchase decisions in a space that can be trust-deficient.


                   This session is hosted by The Influencer Marketing Hub NG

- WAT
THE DESIGN SCIENCE OF EVERYTHING MADE: CHANNELING CREATIVITY, EXECUTING POWERFUL IDEAS
Olalekan Akinyele
Olalekan Akinyele
7even Interactive / Xaine Ingenius, Creative Director / Design & Innovations Director

Many young African creatives, craftsmen, designers, makers, and entrepreneurs often make products by Africanising existing foreign ideas which are executed without a thorough design process and a blueprint. This makes it difficult to create disruptive innovations to develop Africa and improve the quality of lives within it at scale.

This masterclass will offer insights, as well as practical and applicable steps on how design principles and thorough design thinking processes can be applied to ideas. We'll explore strategies and methodologies to help bring out the best of creativity, ingenuity, and disruption; creating better opportunities and fostering economic growth.

I will explore the role of design, design thinking, and technology in the execution of powerful ideas that have shaped the world and also developed most countries that young Africans are migrating to.
 
I will be sharing some case studies, local and global best practices that will empower attendees and provide a roadmap for how they can channel their creativity, using design to solve problems within Africa, make living out of it, and develop Africa ultimately.


                                      This session is hosted by Xaine Ingenius 

- WAT
AFRICAN STORYTELLING THROUGH THE GAMING EXPERIENCE
Ovie Paul-Ejukorlem
Ovie Paul-Ejukorlem
Animation Nigeria, Trustee
Hugo Obi
Hugo Obi
Maliyo Games, Founder
Arome Ibrahim
Arome Ibrahim
Experis Immersive, Virtual Tour Pro & 360°VR Developer
David Olamide
David Olamide
Dimension11 Games, Co Founder & Gameplay Engineer

A lot of popular stories have travelled around the world through gaming, stories as old as Mario saving a Princess. Gaming's immersive capabilities and capacity to draw players and audiences into an experience makes it a great medium for telling African stories. In this regard gaming enables Africa to export its stories to the world.

This session will facilitate a discussion on how animation and gaming as story telling vehicles are vital mediums for preserving and propagating African heritage. In addition, we'll look at industry challenges, such as infrastructure and sourcing talent. Panelists will share best practices and insights on how they are navigating the challenges and getting their work on in the world.

Panelists will include animation studio owners and game development studio owners.


                                  This session is hosted by Animation Nigeria 

- WAT
DESIGN INCLUSIVITY AND MATURITY: PUSHING PIXELS TO SELL YOUR THINKING
Anakhuagbor Sule
Anakhuagbor Sule
The Awesome Brief, Design Thinker and Art director
Oluwajoba Oloba
Oluwajoba Oloba
The Nest Hub Nigeria, Co founder
Oti Ukubeyinje
Oti Ukubeyinje
VP Product Marketing
Ized Uanikhehi
Ized Uanikhehi
Loose Media, Chief Executive Officer
Victor Fatanmi
Victor Fatanmi
FourthCanvas, Managing Partner

Many African Businesses/organizations see and use the visual capabilities of designers but are unaware of how to tap into the power of design and how designers can apply these principles in helping solve business problems. This often results in designers being unable to effect real change in the system either as individuals or as a collective.

Our panel will offer insights on design thinking and design maturity, and how design-based solutions can be used to create solutions to African problems both in the corporate space & society. It will also highlight why African designers need to move from a mindset of “pushing pixels” to “selling thinking”, and explore how designers & companies can harness these tools for strategic solutions.

This conversation is not just for designers, but all stakeholders in the creative and corporate spaces (CEOs, digital marketers, creatives e.t.c.). Our panel members are diverse and bring unique perspectives which should spark further conversation and hopefully inspire an Africa where design thinking is applied in boardrooms & designers are leading the conversation.


                                  This session is hosted by The Awesome Brief

- WAT
ANIMATE NOW!
Somtochukwu Onubogu
Somtochukwu Onubogu
Schucks Media, CEO/Creative Director

The global animation industry is a multi-million dollar industry and is fast growing. We are seeing an upsurge in the demand for true authentic African stories and this has created great opportunities for us to tell our own stories ourselves through the medium of animation. While Nigeria is the creative content hub for Africa, our animation industry is still at its infancy and we have few animators.

This training is part of an effort to increase the number of animators we have on the African continent. With this training, we will familiarize trainees with Adobe After Effects which is an industry-standard software that is used for animation. The trainees will be walked through how to create and animate a simple animated character. With this, I will show the trainees that animation can be fun and rewarding. Animation is a beautiful medium for telling stories and passing information. There are great opportunities for employment and creative expression that is yet to be tapped and that is why I would like as many as possible to Animate Now.


                                This session is hosted by Schucks Media 

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UNLOCKING PROSPERITY THROUGH TECHNOLOGY AND COLLABORATION
Chiedozie Igweonu
Chiedozie Igweonu
Podtopia, Co-Founder
Teni Apata
Teni Apata
Musician
Ifeyinwa Ejindu
Ifeyinwa Ejindu
Coca-Cola Nigeria Limited, Communications Manager

In today’s hyperconnected world, Collaboration is the bedrock upon which great achievements are built. To unlock the gains stashed in the future for Africa, we must be deliberate in building collaboration pipelines across various verticals where we desire prosperity.

The rise of new tools and technologies has broken down barriers and turned the world into a truly global village. This year Ckay's 'Love Nwantiti' hit 15 billion streams on TikTok. Wizkid & Tems “Essence’ keeps blowing up global music charts. Burna boy won the Grammy. Nigerian Tech startups have raised billions of dollars in collaboration with both local and foreign VCs.  These events underscore the importance of technology as a tool for collaboration and a compass to economic prosperity for Africa.

This session will:
[1] Highlight some of the ways brands are harnessing the power of Collaboration and Technology.  
[2] Expose the various ways Africans can use technology as a tool for economic prosperity.
[3] Dissect the correlation between Technology, Opportunities, Collaboration and Prosperity.
[4] Explore new opportunities for radical collaboration.
 
The global success of African Music, Movies and Technology brands was made possible through innovation and strategic collaboration. This presents a template upon which various other sectors can build for rapid prosperity.

As the world evolves, collaboration and partnership are key ingredients that can unlock prosperity for the African continent. This interactive panel will discuss and highlight the various ways through which we can use technology and collaboration to achieve these goals.


                                            This session is hosted by PODTOPIA 

Friday, March 4, 2022

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THE NEW NORMAL FOR THE OUT OF HOME INDUSTRY
Ope Filani
Ope Filani
JCDecaux Nigeria, Sales Director
Emmanuel Ajufo
Emmanuel Ajufo
The Outdoor Advertising Association of Nigeria, President
Chike Oputa
Chike Oputa
Aegis Media Fuse Nigeria, General Manager

One of the oldest forms of promotion, outdoor or out-of-home (OOH) advertisement is employed by advertisers to promote their products and services in public spaces. The advertisements can be placed on billboards and posters; in bus shelters, airports, shopping centres, kiosks and stadiums; inside and outside buses, trains and taxis. Outdoor advertising represents a cost-efficient and long-lasting form of advertisement with wide coverage.

Since the start of the pandemic however, restrictive measures on people movement, including mandates for remote working and social distancing and closure of all commercial activities adversely impacted the market for outdoor advertising all through the year 2020. Fortunately, outdoor advertising is among the many sectors that  showed recovery signs all through 2021. This session will look at how the leveraging of new technologies and the adoption of new approaches to programming media played a roll in the recovery.

With adoption of outdoor advertising formats moving beyond the conventional boundaries of the retail sector, emerging end-user industries include the financial services industry (i.e. banks, financial institutions), hospitals, schools, and organizations for employee communications, among others. Several major advertisers have started expanding their capabilities for in-house programmatic media buying. New technologies like visual sensors and mobile location data are anticipated to take forward programmatic in the Digital Out Of Home industry, taking it away from the realm of real estate to a data centric service that can compete in the digital era.

Our panel will offer insights into the new model of the out of home industry, the impact of innovation on the new normal and the role of legislation in ensuring a business already facing a difficult time gets the support it needs to survive.

In addition, we'll explore the role of audience planning in uncovering new opportunities to engage the audience as opposed to media planning that used to be the norm. .

Finally, our panelists will also share best practices on how programmatic media buying has changed the game for all stakeholders in the advertising industry.


                                   This session is hosted by JCDecaux Nigeria

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RETHINKING YOUR ROAD TO MARKET : TOWARDS YOUR NEXT THOUSAND USERS
Emmanuel Emordi
Emmanuel Emordi
Hifive.ng, Chief Marketing Officer
Owo Anietie
Owo Anietie
Afrodroids, Founder

It's the age of the craftsman, the maker, the innovator. In most recent years, creative economy players have significantly participated in and influenced the world economy. They have given rise to the new world of business which has impacted nations and the world at large. The impact of the creative economy has changed the world of work, the dynamics of professions and the number of income streams available to the average working-class individual. While this has prospered creatives from most parts of the world, a majority of Africa's creative industry players appear to benefit the least when compared to their counterparts in other parts of the world. Why is this the case? How can you (the creative reading this) experience overall improvement and growth in your craft?

In this session, we look to highlight key challenges peculiar to creatives within the African creative ecosystem and will also share specific approaches to circumventing them. We'll also share best practices and innovative frameworks employed by creative industry participants in other parts of the world which has enabled them to attract resources, navigate tough business challenges and scale their craft exponentially by selling to a global audience successfully.

Takeaways
[1] Share new approaches and work with attendees to develop an action plan to secure and retain their next 1,000 users.
[2] Participants will leave the session empowered and eager to deploy learned systems for better business results.


                         This is Session is Hosted by Hifive.ng

- WAT
DISCOVERING, EXPERIENCING AND LOVING YOUR CITY
Adebayo Adenekan
Adebayo Adenekan
Lost In Lagos, Head Admin and Finance
Uzoamaka Umeh
Uzoamaka Umeh
El Padrino Restaurants Limited, Founder
Taiwo Kamson
Taiwo Kamson
Foodie in Lagos, Founder
Edache Obe
Edache Obe
CEO/Founder, Dacheo Media And Branding

This session will cover a conversation around the business and consumer relationship journey, the bottlenecks and how Lost in a City is positioning itself as a platform provider to her bridge this gap and make the process seamless. e.g
For businesses a proper customer acquisition and customer service appreciation solution and for consumers a better customer experience journey. 


                            Session is Hosted by LOST IN LAGOS

- WAT
CREATIVE INCLUSION: TELLING THE AFRICAN STORY THROUGH STRATEGIC COMMUNICATIONS
Ekene Ajayi
Ekene Ajayi
Chenist Communications, Client Service Director
Adejuwon Soyinka
Adejuwon Soyinka
The Conversation, Regional Editor, West Africa
Chineze Amanfo
Chineze Amanfo
9mobile Nigeria, Public Relations Lead
Nnenna Onyewuchi
Nnenna Onyewuchi
Yellow Brick Road, Executive Director, Strategy and Innovation
Uzoma Onwuchekwa
Uzoma Onwuchekwa
Envivo Communications Ltd, Chief Operating Officer

The Continent continues to face challenges with misrepresentation on the global stage. This discussion will focus on how we can leverage strategic communication and the power of collective creativity to change the narrative and drive prosperity, both of which can have positive economic impact across industries and communities.

Guiding our conversation is the assertion that "One of the continent's greatest assets is the diversity of its people." Our discussions will centre on the importance of inclusive creativity. Our panelists will also share a range of perspectives and insights on how the combination of effective strategic communications, creative activities, and social media provide Africans with the tools to tell stories that impact global culture and drive trends. We will also look at how we can harness the power of collective and inclusive creativity to promote and grow local industries, ultimately propelling the African economy to a more sustainable and prosperous future.


                           This session is hosted by Chenist Consulting Limited 

- WAT
#AFRICANXT 2022 GRAND CLOSING

Join us as we close out an EPIC week in grand style! 


                                            This session is hosted by AfricaNXT