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PRO WORKSHOP (API): The “Business” of Building APIs Into Your Business


Steve Wilson
Citrix, Vice President of Product Management

Steve Wilson is currently Vice President of Product Management at Citrix. In this role, Steve is the Citrix Cloud Product Champion, with a focus on Citrix Workspace and Citrix Analytics product lines, as well as App Ops investments. His team is also responsible for all Product Design across Citrix product lines.
Steve has over 25 years of experience developing and marketing products at multi-billion-dollar technology companies such as Oracle and Sun Microsystems. Prior to Citrix, Steve led development for a software product-line with $1 Billion in annual sales at Oracle. During his time at Sun Microsystems, Steve was an early member of the team that developed the Java computer programming system, the most widely used set of software development tools in history.
Steve is the author of “Java Platform Performance: Strategies and Tactics” and “The Father/Daughter Guide to Cryptocurrency Mining.” He is a popular speaker on future of work and artificial intelligence topics and has recently presented at The Churchill Club, Silicon Valley Leadership Group, DLA Piper Global Technology Summit, IDG Agenda, SAP TechEd and WSJ Tech D.Live. He holds a degree in Business Administration from the University of San Diego and a second-degree black belt from the American Taekwondo Association.


API integrations and the reasons a business would want to do them are plentiful. Many are driven by wanting to drive higher user (employees and customers) productivity, greater employee engagement, or reducing busywork and task switching in order to increase, quicker, smoother cross-application workflows. As APIs are built multiple and different types of vendors are involved, fostering some critical business considerations. Steve Wilson will share his insights from building dozens of these integrations, detailing the critical business considerations to keep in mind about business restrictions and terms of service to put around APIs. He will explain how to set up a win-win alliance between your business and other vendors involved so that everybody's business model wins.