API World -- PRO Stage 2 - Hopin 15

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Tuesday, October 27, 2020

PRO WORKSHOP (API): The “Business” of Building APIs Into Your Business
Steve Wilson
Steve Wilson
Citrix, Vice President of Product Management

API integrations and the reasons a business would want to do them are plentiful. Many are driven by wanting to drive higher user (employees and customers) productivity, greater employee engagement, or reducing busywork and task switching in order to increase, quicker, smoother cross-application workflows. As APIs are built multiple and different types of vendors are involved, fostering some critical business considerations. Steve Wilson will share his insights from building dozens of these integrations, detailing the critical business considerations to keep in mind about business restrictions and terms of service to put around APIs. He will explain how to set up a win-win alliance between your business and other vendors involved so that everybody's business model wins.