Tuesday, October 26, 2021
APIs are much more than technology. It becomes increasingly apparent that by only focusing on their technology aspects, you're missing out on the biggest opportunities that APIs create for your organization and your business. In our work with large organizations we have realized that one essential aspect of realizing the value proposition of APIs is to API-enable all of the organization. This is particularly important for product managers, who need to start thinking about every single product of an organization as a digital building block. We present our way of how we make sure that "Thinking the API Way" becomes the default for everybody in the line of business. Because in the end, the value of APIs critically depends on how much of an organization's business and value chains are exposed using APIs. Only then it becomes possible to benefit from the loose coupling and the increased velocity that APIs can deliver.