(API): API Economy -- New Opportunities for Innovation


Tanya Vlahovic
eBay, Head of Developer Ecosystem & Distinguished Architect

Tanya leads the Developer Ecosystem at eBay. Prior to leading the team, she worked as a lead architect for public APIs. She is one of the key contributors to revamping eBay's public API program. Tanya is directly involved in all strategic partner integrations. Her expertise includes various aspects of API lifecycle: design, cross-cutting concerns, API decomposition and namespace definition, API portfolio governance, and maturity model. She authored and co-authored many of eBay’s technical standards and patterns for internal microservices and public APIs. Through public speaking, Tanya contributes to increasing the visibility of the eBay developers program.


Modern digital ecosystems generate revenue by connecting users and data. This is where APIs play an integral role; APIs are instrumental in achieving revenue goals and the overall success of a business. They are everywhere nowadays, allowing developers to unlock new opportunities for innovation. This presentation outlines the importance of the API-first strategy that enables agile business, adds a lot of flexibility, and is a prerequisite for getting great at digital. The audience will learn about the consumer-centric approach, the consumption with an outside-in perspective, and the value of the feedback loop when designing APIs. It is meant for technical people involved in creating interfaces that empower 3rd-party developers and API evangelists.