OPEN TALK (API): 10 Keys for Turning APIs into a Job Promotion: Translating API Knowledge into Business Value


Brenton House
Software AG, VP, Digital Evangelism

Brenton House is an API Evangelist and Strategist with 25+ years of experience in the Digital Transformation world. He has worked with many clients across various industries including broadcasting, advertising, retail, financial services, supply chain, transportation, technology, and publishing. His passion for everything API together with his integration strategy and design experience, enable him to help organizations create captivating products that inspire and delight audiences.


APIs are everywhere. Some of us build them, a lot of us manage them, and all of consume them. But not everyone knows how to communicate the value of APIs between the technical and business worlds. How do I integrate my APIs? Do I need API Management? How do I use Microservices? It is critical for organizations to understand the API economy as they move to become more profitable and competitive in this age of digital transformation. But very few technical people can effectively translate their API knowledge and vision into business value.The goal of this talk is to provide you with the 10 essential concepts that will equip you to become the API Champion that your organization needs to gain that competitive edge using a solid strategy and proven best practices.