API Innovation: Case Studies, Success Stories

Tuesday, October 25, 2022

- PDT
PRO TALK (API): Travelport :: 7 Lessons Learned from a 50 Year Journey into APIs
Gary Clift
Gary Clift
Travelport, Sr. Product Director

This talk will share 7 lessons learned from our 50 year journey. A journey that started with mainframes and moved into APIs empowering the travel industry. The complexities that exist in the world of travel are unique and are solved in interesting ways. Those unique challenges and moving a large company into the interconnected world of APIs included its own fun problems to solve. I will share 7 things we learned along the way so you can learn without growing old learning the lessons yourselves. 

Wednesday, October 26, 2022

- PDT
PRO TALK (API): Integrationless: How APIs Can Unlock Entire Industries
Luiz Santana
Luiz Santana
Leaf Agriculture, CTO and Co-Founder

This session will present the concept of integrationless. It represents a parallel with serverless, where the complexity of integrating with multiple sources will hide in a unique API that internally will orchestrate the connections with the multiple data sources. Leaf is a company of this type. We created an API for agriculture that hides the complexity of integrating multiple sources normally present in an AgTech application. 

- PDT
OPEN TALK (API): Effective API Security: API Discovery, Runtime Protection, Security Analytics, Active Testing
Dan Gordon
Dan Gordon
Traceable, Technical Evangelist

APIs are the glue that connects all of our software systems. But our knowledge and ability to track and secure APIs has not kept up with our rapid adoption of them. This API sprawl introduces significant operational and security risks, yet securing your APIs is different than everything we've been doing to secure our applications to date. WAFs don't help. API gateways aren't enough. DAST testing isn't enough. So what do we need to do differently?


In this session we will discuss why and how the approach to securing APIs needs to be different. We'll look at what you should consider through the software development lifecycle. And we'll share some real-world examples of organizations that have built and maintained robust API security strategies, with impressive outcomes related to reduced risk, lowered costs, and more secure API development practices.

- PDT
OPEN TALK (API): How Businesses are Navigating the Perilous API Waters to Maximize Profit
Ann Marie Bond
Ann Marie Bond
Software AG, Director, Product Marketing

APIs occupy a unique spot in the technology world. They're a primary method for delivering on business initiatives – from modernization to customer experience.

However, challenges such as cloud security, API proliferation and lack of community engagement can slow progress and reduce the value of your APIs.

This interactive session will showcase real-world examples from your peers at companies building out unique and targeted solutions using APIs and microservices architectures. You’ll also discover the challenges and best practices they’ve encountered designing and building APIs, adopting cloud-native architectures and ensuring the proper level of security and governance.

**One lucky audience member will WIN A YETI COOLER ($350 value) at the end of this presentation! (To be shipped to them after API World.)

- PDT
PRO TALK (API): Happy Agents = Happy Customers: Empower Your Customer Service Team to Lead the Way
Kat Gaines
Kat Gaines
PagerDuty, DevOps Advocate

Keeping on top of your organization’s technical platforms as well as customer experience is a daunting task, and it can't be done by siloed teams. Your Customer Service team and the insight they gain from users is critical to the incident identification and response process, and your development teams can use this insight as data to speed up their ability to resolve the problem. As the team closest to the customer, incorporating your customer service team into the DevOps lifecycle will reduce silos, shorten feedback loops, empower agents, grow careers and delight your customers.
Come to this session to learn about bringing customer service teams in line with development teams, organizational goals, and improving agent experience to improve the customer experience. In this talk, you will learn the importance of aligned customer service ops, and how to help your customer service and dev teams establish strong practices of collaboration as one team in service of your customers. 

- PDT
PRO TALK (API): Navigating the murky waters of API-first
Joyce Lin
Joyce Lin
Postman, Head of developer relations

Everyone is jumping on the API-first bandwagon. For most organizations, an API-first approach is the key to scaling software development. But the journey to API-first is not always smooth sailing.

In 2022, I interviewed five well-known organizations for a sneak peek at how they implemented an API-first workflow among their teams. We’ll uncover why they began their transition, their biggest hurdles, and what is next on their roadmap. Learn from these shared experiences and recommendations to pave the way in your own API-first journeys. This is a session about managing organizational change. 

- PDT
OPEN TALK (API): Creating Unique Virtual Card Payment Experiences with U.S. Bank Card as a Service APIs
Jon Zimmermann
Jon Zimmermann
U.S. Bank, Vice President, Group Product Manager
Barry Huang
Barry Huang
TravelBank, Chief Growth Officer

This session will share how U.S. Bank and TravelBank are using U.S. Bank Card as a Service APIs to create user experiences that reshape the payment experience - reducing friction, focusing actions on user objectives and speed them through the travel purchase process. 

- PDT
PRO TALK (API): API as Products: Best Practices for Using APIs to Achieve your Digital Business Goals
Alex Walling
Alex Walling
RapidAPI, Field CTO

Organizations that want to create internal momentum and adoption around their APIs, offer APIs externally to third-parties, or create new revenue streams through monetization, you need to think about your APIs as products. This talk examines the key guidelines needed to define your APIs as products, build the framework to operationalize your API program, and design and execute an implementation plan. Specifically, the presenters will cover:

- Best practices for assessing and resourcing the people and tooling to support API products.
- Strategies for establishing objectives for your internal and external API programs and the metrics to evaluate them.
- Guidance on building and implementing internal rollout and external GTM plans. 

- PDT
KEYNOTE (API): Gravitee -- Beyond Cloud-Native: The Need for Event-Native API Management
Rory Blundell
Rory Blundell
Gravitee, Chief Executive Officer
Linus Hakansson
Linus Hakansson
Gravitee, Vice President, Product
David Brassley
David Brassley
Gravitee, Co-Founder & Chief Architect
AD
Alex Drag
Gravitee, Director of Product Marketing

While not new, event-driven architectures and event-driven APIs are taking the world by storm (again). And, while this is great, it presents issue after issue for teams trying to properly manage, secure, and govern these APIs.  The solution in a nutshell? A new kind of API Management that we call “Event-native.” Join this discussion to learn more about what we mean by “Event-native” API Management and how you can successfully use API Management to ease and propel your organization's modernization initiatives. 

- PDT
PRO TALK (API): Transitioning to an API First Approach: Refactoring a Museum Interactive Platform
Rayvn Manuel
Rayvn Manuel
National Museum of African American History and Culture, Sr. Application Developer

New to API design and development, I decided to start small in order to gain experience (this is what the experts advise). I decided to tackle a low-ish priority project: the redesign of the in-gallery interactive platform.

I mean - I read all the right books and attended the industry conferences (and took notes). I followed this up by watching the appropriate four (4) plus star-rated tutorials AND my task lists worked as designed. I'm the jump-in kinda person and really, how hard could this be?

Find out as I share the joys and challenges of taking the baby-steps to transition our way of thinking to an API-First approach. 

- PDT
PRO TALK (API): A New Architecture for APIs
Anant Jhingran
Anant Jhingran
StepZen, CEO

APIs are great. However, API architectures have not significantly evolved. With GraphQL, designed for stitching data together, a new way of forming a graph of graphs is emerging. This architecture leads to a simpler design, better performance, simpler governance and graceful migration to the cloud. It is the way forward.

I will be drawing from my over a decade of experience as the CTO of Apigee, and seeing the impact of GraphQL, I will demonstrate how evolving your API architecture with a layer of GraphQL leads to leveraging your years of REST investment into a more flexible future proof architecture. 

- PDT
PRO TALK (API): Modern API Design
Rupal Haribhakti
Rupal Haribhakti
Atlassian, Engineering Leader

Design principles for modeling API contract. Best practices for API security. How to address scaling challenges like latency, fault tolerance and throughput. When to use rest, gRPC or GraphqL. 

Thursday, October 27, 2022

- PDT
PRO TALK (API): Virtual Spaces Are More than Just the Metaverse
Todd Greene
Todd Greene
PubNub, Founder and CEO

We’ve all heard about the hype around the “metaverse”, but what about Virtual Spaces? A step closer than the metaverse, the concept of Virtual Spaces are where real-time interactions and experiences happen online.

Over the past few years, we’ve witnessed the rise of online communities enabled by real-time technologies – and the concept of Virtual Spaces – an online space where people or devices can collaborate together – has never been more appealing than in today’s pandemic-induced reality.

Tracking the delivery status of your latest ecommerce purchase? That happens in a Virtual Space. Want to look up where you rank in the mobile game you play every day? That live leaderboard is a Virtual Space. Hit a wall and need some real-time tech chat support? You guessed it, that’s a Virtual Space too. 

- PDT
OPEN TALK (API): A Case for API and Event Management
Linus Hakansson
Linus Hakansson
Gravitee, Vice President, Product

As the event management and streaming and API Management worlds move closer and closer together with the implementation of event-driven and AsyncAPIs, a natural question arises:

Are Event Management & Streaming solutions and API Management solutions competing solutions? Or are they compliments?

Attend this session to hear our case for the two solutions as “friends,” and learn how you can implement a top-class API and Event Management strategy within your organization.

- PDT
OPEN TALK (API): Improving Developer Experience With OpenAPI
Rosie Cunningham
Rosie Cunningham
Dropbox, Developer Evangelist

The OpenAPI spec is the most broadly adopted industry standard for describing modern APIs. Companies of all shapes and sizes are using OpenAPI specs to automatically generate documentation, SDKs, tests, and more.

In this talk, we’ll deep dive into our team's journey migrating to OpenAPI and explore how it’s used to automatically generate a delightful developer experience across documentation and SDKs. We’ll take a broad look at the OpenAPI ecosystem, discuss the challenges we faced during the migration, and the impact we have seen so far.

You’ll leave with a better understanding of the OpenAPI spec, the different types of tooling it unlocks, and why it’s worth considering for your own public API. 

Wednesday, November 2, 2022

- PDT
[#VIRTUAL] PRO TALK (API): Integrationless: How APIs Can Unlock Entire Industries
Luiz Santana
Luiz Santana
Leaf Agriculture, CTO and Co-Founder

This session will present the concept of integrationless. It represents a parallel with serverless, where the complexity of integrating with multiple sources will hide in a unique API that internally will orchestrate the connections with the multiple data sources. Leaf is a company of this type. We created an API for agriculture that hides the complexity of integrating multiple sources normally present in an AgTech application. 

- PDT
[#VIRTUAL] OPEN TALK (API): Effective API Security: API Discovery, Runtime Protection, Security Analytics, Active Testing
Dan Gordon
Dan Gordon
Traceable, Technical Evangelist

APIs are the glue that connects all of our software systems. But our knowledge and ability to track and secure APIs has not kept up with our rapid adoption of them. This API sprawl introduces significant operational and security risks, yet securing your APIs is different than everything we've been doing to secure our applications to date. WAFs don't help. API gateways aren't enough. DAST testing isn't enough. So what do we need to do differently?


In this session we will discuss why and how the approach to securing APIs needs to be different. We'll look at what you should consider through the software development lifecycle. And we'll share some real-world examples of organizations that have built and maintained robust API security strategies, with impressive outcomes related to reduced risk, lowered costs, and more secure API development practices.

- PDT
[#VIRTUAL] OPEN TALK (API): How Businesses are Navigating the Perilous API Waters to Maximize Profit
Ann Marie Bond
Ann Marie Bond
Software AG, Director, Product Marketing

APIs occupy a unique spot in the technology world. They're a primary method for delivering on business initiatives – from modernization to customer experience.

However, challenges such as cloud security, API proliferation and lack of community engagement can slow progress and reduce the value of your APIs.

This interactive session will showcase real-world examples from your peers at companies building out unique and targeted solutions using APIs and microservices architectures. You’ll also discover the challenges and best practices they’ve encountered designing and building APIs, adopting cloud-native architectures and ensuring the proper level of security and governance.

**One lucky audience member will WIN A YETI COOLER ($350 value) at the end of this presentation! (To be shipped to them after API World.)

- PDT
[#VIRTUAL] PRO TALK (API): API Strategy for Growth
Savitha Ajitraj
Savitha Ajitraj
PayPal, Lead Product Manager

Discuss product led growth with an API first mindset to attract new merchants and their developer partner teams.

I will discuss about the culture and best practices every PM (Product manager) needs to embrace for scale irrespective of whether they deal with APIs directly or not to help their product scale for growth.

I will share insights of how we evangelize this as a culture at PayPal 

- PDT
[#VIRTUAL] PRO TALK (API): Happy Agents = Happy Customers: Empower Your Customer Service Team to Lead the Way
Kat Gaines
Kat Gaines
PagerDuty, DevOps Advocate

Keeping on top of your organization’s technical platforms as well as customer experience is a daunting task, and it can't be done by siloed teams. Your Customer Service team and the insight they gain from users is critical to the incident identification and response process, and your development teams can use this insight as data to speed up their ability to resolve the problem. As the team closest to the customer, incorporating your customer service team into the DevOps lifecycle will reduce silos, shorten feedback loops, empower agents, grow careers and delight your customers.
Come to this session to learn about bringing customer service teams in line with development teams, organizational goals, and improving agent experience to improve the customer experience. In this talk, you will learn the importance of aligned customer service ops, and how to help your customer service and dev teams establish strong practices of collaboration as one team in service of your customers. 

- PDT
[#VIRTUAL] PRO TALK (API): Navigating the murky waters of API-first
Joyce Lin
Joyce Lin
Postman, Head of developer relations

Everyone is jumping on the API-first bandwagon. For most organizations, an API-first approach is the key to scaling software development. But the journey to API-first is not always smooth sailing.

In 2022, I interviewed five well-known organizations for a sneak peek at how they implemented an API-first workflow among their teams. We’ll uncover why they began their transition, their biggest hurdles, and what is next on their roadmap. Learn from these shared experiences and recommendations to pave the way in your own API-first journeys. This is a session about managing organizational change. 

- PDT
[#VIRTUAL] PRO TALK (API): Travelport :: 7 Lessons Learned from a 50 Year Journey into APIs
Gary Clift
Gary Clift
Travelport, Sr. Product Director

This talk will share 7 lessons learned from our 50 year journey. A journey that started with mainframes and moved into APIs empowering the travel industry. The complexities that exist in the world of travel are unique and are solved in interesting ways. Those unique challenges and moving a large company into the interconnected world of APIs included its own fun problems to solve. I will share 7 things we learned along the way so you can learn without growing old learning the lessons yourselves. 

- PDT
[#VIRTUAL] PRO TALK (API): API as Products: Best Practices for Using APIs to Achieve your Digital Business Goals
Alex Walling
Alex Walling
RapidAPI, Field CTO

Organizations that want to create internal momentum and adoption around their APIs, offer APIs externally to third-parties, or create new revenue streams through monetization, you need to think about your APIs as products. This talk examines the key guidelines needed to define your APIs as products, build the framework to operationalize your API program, and design and execute an implementation plan. Specifically, the presenters will cover:

- Best practices for assessing and resourcing the people and tooling to support API products.
- Strategies for establishing objectives for your internal and external API programs and the metrics to evaluate them.
- Guidance on building and implementing internal rollout and external GTM plans. 

- PDT
[#VIRTUAL] KEYNOTE (API): Gravitee -- Beyond Cloud-Native: The Need for Event-Native API Management
Rory Blundell
Rory Blundell
Gravitee, Chief Executive Officer
Linus Hakansson
Linus Hakansson
Gravitee, Vice President, Product
AD
Alex Drag
Gravitee, Director of Product Marketing
David Brassley
David Brassley
Gravitee, Co-Founder & Chief Architect

While not new, event-driven architectures and event-driven APIs are taking the world by storm (again). And, while this is great, it presents issue after issue for teams trying to properly manage, secure, and govern these APIs.  The solution in a nutshell? A new kind of API Management that we call “Event-native.” Join this discussion to learn more about what we mean by “Event-native” API Management and how you can successfully use API Management to ease and propel your organization's modernization initiatives. 

- PDT
[#VIRTUAL] PRO TALK (API): Transitioning to an API First Approach: Refactoring a Museum Interactive Platform
Rayvn Manuel
Rayvn Manuel
National Museum of African American History and Culture, Sr. Application Developer

New to API design and development, I decided to start small in order to gain experience (this is what the experts advise). I decided to tackle a low-ish priority project: the redesign of the in-gallery interactive platform.

I mean - I read all the right books and attended the industry conferences (and took notes). I followed this up by watching the appropriate four (4) plus star-rated tutorials AND my task lists worked as designed. I'm the jump-in kinda person and really, how hard could this be?

Find out as I share the joys and challenges of taking the baby-steps to transition our way of thinking to an API-First approach. 

- PDT
[#VIRTUAL] PRO TALK (API): A New Architecture for APIs
Anant Jhingran
Anant Jhingran
StepZen, CEO

APIs are great. However, API architectures have not significantly evolved. With GraphQL, designed for stitching data together, a new way of forming a graph of graphs is emerging. This architecture leads to a simpler design, better performance, simpler governance and graceful migration to the cloud. It is the way forward.

I will be drawing from my over a decade of experience as the CTO of Apigee, and seeing the impact of GraphQL, I will demonstrate how evolving your API architecture with a layer of GraphQL leads to leveraging your years of REST investment into a more flexible future proof architecture. 

- PDT
[#VIRTUAL] PRO TALK (API): Modern API Design
Rupal Haribhakti
Rupal Haribhakti
Atlassian, Engineering Leader

Design principles for modeling API contract. Best practices for API security. How to address scaling challenges like latency, fault tolerance and throughput. When to use rest, gRPC or GraphqL. 

Thursday, November 3, 2022

- PDT
[#VIRTUAL] PRO TALK (API): Virtual Spaces Are More than Just the Metaverse
Todd Greene
Todd Greene
PubNub, Founder and CEO

We’ve all heard about the hype around the “metaverse”, but what about Virtual Spaces? A step closer than the metaverse, the concept of Virtual Spaces are where real-time interactions and experiences happen online.

Over the past few years, we’ve witnessed the rise of online communities enabled by real-time technologies – and the concept of Virtual Spaces – an online space where people or devices can collaborate together – has never been more appealing than in today’s pandemic-induced reality.

Tracking the delivery status of your latest ecommerce purchase? That happens in a Virtual Space. Want to look up where you rank in the mobile game you play every day? That live leaderboard is a Virtual Space. Hit a wall and need some real-time tech chat support? You guessed it, that’s a Virtual Space too. 

- PDT
[#VIRTUAL] OPEN TALK (API): A Case for API and Event Management
Linus Hakansson
Linus Hakansson
Gravitee, Vice President, Product

As the event management and streaming and API Management worlds move closer and closer together with the implementation of event-driven and AsyncAPIs, a natural question arises:

Are Event Management & Streaming solutions and API Management solutions competing solutions? Or are they compliments?

Attend this session to hear our case for the two solutions as “friends,” and learn how you can implement a top-class API and Event Management strategy within your organization.

- PDT
[#VIRTUAL] OPEN TALK (API): Improving Developer Experience With OpenAPI
Rosie Cunningham
Rosie Cunningham
Dropbox, Developer Evangelist

The OpenAPI spec is the most broadly adopted industry standard for describing modern APIs. Companies of all shapes and sizes are using OpenAPI specs to automatically generate documentation, SDKs, tests, and more.

In this talk, we’ll deep dive into our team's journey migrating to OpenAPI and explore how it’s used to automatically generate a delightful developer experience across documentation and SDKs. We’ll take a broad look at the OpenAPI ecosystem, discuss the challenges we faced during the migration, and the impact we have seen so far.

You’ll leave with a better understanding of the OpenAPI spec, the different types of tooling it unlocks, and why it’s worth considering for your own public API.