API Lifecycle: API Strategy / Enterprise Modernization

Tuesday, October 25, 2022

- PDT
PRO TALK (API): Travelport :: 7 Lessons Learned from a 50 Year Journey into APIs
Gary Clift
Gary Clift
Travelport, Sr. Product Director

This talk will share 7 lessons learned from our 50 year journey. A journey that started with mainframes and moved into APIs empowering the travel industry. The complexities that exist in the world of travel are unique and are solved in interesting ways. Those unique challenges and moving a large company into the interconnected world of APIs included its own fun problems to solve. I will share 7 things we learned along the way so you can learn without growing old learning the lessons yourselves. 

Wednesday, October 26, 2022

- PDT
OPEN TALK (API): Future of Development: Developer Mindset Is Required Not Skillset
Muthu Raju
Muthu Raju
Linx LLC apiplatform.io, Founder, CEO

Abilities and skills are two different things. Most organizations today hire people based on skills, not abilities. The future of development will be only for people with developer thinking - skillsets (programming languages) will be obsolete with no-code platforms and aggregators in the marketplace.

Linx LLC is a US-based company founded in 2020. Our vision is to "Build a platform that enables technology-savvy organizations to reimagine speed, scale, and agility to improve productivity and cultivate innovation." Our mission is to "Eliminate waste in the end-to-end development process and provide everyone with a much accessible, faster, cheaper technology platform to bring their ideas to product more quickly." Our first flagship product, apiplatform.io, is a cloud-agnostic, no-code platform that focuses on enabling organizations to build and integrate APIs at a revolutionary speed. In addition, the platform provides a fully automated and highly configurable self-service capability.
We are an early-stage but rapidly growing start-up. In our two years of operation, we conservatively had a run rate of approximately $1M per year with a trajectory to exceed that. We have expanded from two to 30 employees, from two to five international locations, covering four continents. Our customers are excited about the platform and steadily build confidence, trusting us to build their products. We have customers from a wide range of sectors, including FinTech, e-Commerce, and Edtech, with approximately 20,000 APIs being developed and about 100 developers using the platform. 

- PDT
OPEN TALK (API): Increase Developer Happiness with OpenAPI-driven Quality Engineering
Tom Peelen
Tom Peelen
Sauce Labs, Senior Solution Engineer

Most developers did not grow up dreaming of becoming professional debuggers. Nor did they dream of becoming professional gamblers who sometimes bet the house on when to mark an application ready for production. At the end of the day, most developers really want one big thing: digital confidence.

OpenAPI-driven development has emerged as the most popular way to help boost developer confidence. Instead of distributed teams trying to inefficiently collaborate on distributed systems using API documentation that may have to change often, teams can work with confidence on a single version of API truth by turning all documentation into standardized OpenAPI (OAS) specification files. Engineers can then use the OAS files to write API contract, functional, integration and load/performance tests.

But what happens to digital confidence when engineers are asked to add tens or hundreds of microservices? The OpenAPI-driven approach can still work–but it needs to scale at unprecedented levels.

New solutions such as Python micro-frameworks, Flask and FastAPI, have quickly emerged to give developers an easy and highly scalable way to auto-generate OpenAPI spec files from countless API documentation. But these new solutions tell only half the story of scaling digital confidence for microservices, CI/CD pipelines, TDD/BDD and other use cases.

Tom Peelen, Senior Solution Engineer at Sauce Labs, discusses how developers at gaming companies, large banks and financial services companies, retailers, healthcare, telecom and other organizations are handling being held accountable for releases in production. Tom shows how developers using frameworks like FastAPI to auto-generate OAS spec files are also able to almost simultaneously auto-generate API contract tests of both the consumer and provider (via mock servers) during API development. Attendees will also hear Tom describe how Performance, Reliability and API Monitoring teams are leveraging insights from OpenAPI-driven API tests (contract, functional, integration and load/performance) to optimize digital confidence in production environments. 

- PDT
OPEN TALK (API): How Businesses are Navigating the Perilous API Waters to Maximize Profit
Ann Marie Bond
Ann Marie Bond
Software AG, Director, Product Marketing

APIs occupy a unique spot in the technology world. They're a primary method for delivering on business initiatives – from modernization to customer experience.

However, challenges such as cloud security, API proliferation and lack of community engagement can slow progress and reduce the value of your APIs.

This interactive session will showcase real-world examples from your peers at companies building out unique and targeted solutions using APIs and microservices architectures. You’ll also discover the challenges and best practices they’ve encountered designing and building APIs, adopting cloud-native architectures and ensuring the proper level of security and governance.

**One lucky audience member will WIN A YETI COOLER ($350 value) at the end of this presentation! (To be shipped to them after API World.)

- PDT
OPEN TALK (API): Empowering API Growth with Open API Specifications
Matthew Miller
Matthew Miller
Bloomberg, Web API Gateway Team

An API gateway is the storefront and doorway into your organization’s API offerings. In that sense, it needs to provide an effective way to showcase new APIs and help speed up time to market. But how do you ensure your API providers can continue to grow, while enabling clients to seamlessly adapt to your APIs?

Our talk focuses on Bloomberg’s journey of growing our API gateway to house hundreds of API projects that unlock financial data for clients across the global capital markets — both from an infrastructure and product perspective. OpenAPI specifications are at the heart of our strategies for onboarding teams with self-service tooling, our review process that ensures quality and consistency across all of our API products, and the interactive documentation we’ve built to increase client engagement. 

- PDT
PRO TALK (API): API as Products: Best Practices for Using APIs to Achieve your Digital Business Goals
Alex Walling
Alex Walling
RapidAPI, Field CTO

Organizations that want to create internal momentum and adoption around their APIs, offer APIs externally to third-parties, or create new revenue streams through monetization, you need to think about your APIs as products. This talk examines the key guidelines needed to define your APIs as products, build the framework to operationalize your API program, and design and execute an implementation plan. Specifically, the presenters will cover:

- Best practices for assessing and resourcing the people and tooling to support API products.
- Strategies for establishing objectives for your internal and external API programs and the metrics to evaluate them.
- Guidance on building and implementing internal rollout and external GTM plans. 

- PDT
OPEN TALK (API): Creating Profitable Revenue Streams with API Monetization and Analytics
Ram Kanumuri
Ram Kanumuri
Kellton, Vice President - Digital Technology Practice

In this talk, we’ll break down two areas of API strategy: API analytics and API monetization.

API analytics are valuable for multiple stakeholders, including product owners, customer success, marketing, and sales. We’ll examine how to get the right data to make informed decisions, outgrow competitors and scale your product.

We’ll also show how teams can use API insights to manage service levels, establish controls, set up security policies, and analyze trends. These analytics not only solve real-world business problems that have a significant impact on organizations, but also help establish a profitable monetization strategy.

A successful API monetization strategy centers around providing true value to paying consumers. API monetization models vary — from pay-as-you-go to monthly/annual billing to “bucket” purchases of API transactions to be consumed over time. We’ll discuss how to create monetizations to deliver high-quality, consistent value to your API users.

**TWO lucky audience members will WIN a PATAGONIA Refugio Daypack ($100 value each) at the end of this presentation! (will be shipped to them after the event) 

Thursday, October 27, 2022

- PDT
OPEN TALK (API): How a Combined Shift-Left and Shield-Right Approach Delivers End-To-End API Security
Isabelle Mauny
Isabelle Mauny
42Crunch, CTO

API and security teams want the best for their APIs, yet companies are still debating the pros and cons of adopting a developer-first approach to protecting their APIs versus a more traditional shield-right security model. In this presentation, Colin Domoney examines the pros and cons of each approach, and shows through demonstrations how development and security teams can achieve the best of both approaches to achieve continuous API Security. Colin will show how developers can embed security as code in their APIs but also how security teams can maintain visibility and control via API micro-firewalls and existing SIEM services. 

- PDT
OPEN TALK (API): Productizing APIs into Revenue Centers
Derric Gilling
Derric Gilling
Moesif, CEO

This session will walk through a product strategy to turn APIs into a center of revenue for your business.
First, we'll discuss common product management techniques to treat your APIs as a product. Then we'll create a step-by-step strategy on how to drive developer adoption and the nuances of selling to developers. Lastly, we'll discuss different ways to monetize API such as prepaid, Pay As You Go, and other usage-based pricing models. 

- PDT
OPEN TALK (API): API Tools for the Stages, Not the Ages
Andrew Stiefel
Andrew Stiefel
NGINX, Product Marketing Manager

There is no one-size-fits-all approach to building API infrastructure, and what you need will change with the scale of your operations. So instead of buying a tool for the ages, learn how to select technologies based on where you are today in your API journey. Explore the stages of API modernization, implications for your API strategy, and considerations to ensure your technology will scale with you as you grow.

- PDT
PRO TALK (API): Cloud Databases, ELT, and APIs – A Perfect Storm?
Robert Brauer
Robert Brauer
Interzoid, CEO & Founder

The data landscape is changing rapidly. The explosion of Cloud database platforms on to the scene the past few years has paved the way for a new class of data innovation. The ease at which data can be collected, stored, shared, and manipulated is driving a new breed of Analytics, AI/ML, Data Science, and other data-driven applications that will have a major impact on the economy. These trends have enabled the emergence of ELT as an alternative to ETL, which in turn is enabling a whole new way of thinking about warehousing data and how to make use of that data, creating new opportunities that will help organizations increase the value of the strategic data assets that drive their business. APIs are the ideal mechanism to accelerate and expand these trends even further, leading to the long-sought-after golden age of APIs. This talk will discuss the future of Cloud Databases and ELT, and how the combination will drive a substantial wave of API adoption. 

- PDT
OPEN TALK (API): A Journey into Building a Powerful Developer Platform
Tim Slagle
Tim Slagle
Zoom, Head of Developer Relations

This session will touch on the evolution of Zoom, including how and why Zoom’s founder and CEO, Eric S. Yuan, decided to build Zoom. The session will include insights on how today, Zoom is more than meetings and how what started as a meetings app has quickly evolved into a comprehensive platform, including our Developer Tools. Touching on the Zoom Developer Platform, it will highlight how the platform enables developers, platform integrators, service providers, and customers to easily build apps and integrations that use Zoom’s video communication solutions or integrate Zoom’s core technology into their products and services. Then, we will discuss how Zoom is building flexible developer solutions, such as Zoom’s Meeting SDKs/APIs and Video SDKs/APIs that extend the value Zoom provides across more and more tasks, and in turn, increase the platform’s differentiation as the future of communications. To close the session, we will discuss the Zoom ISV Partner Program and the GTM approach that was launched to promote ISVs and leverage a full partner ecosystem for developers using the Zoom APIs/SDKs. 

Tuesday, November 1, 2022

- PDT
[#VIRTUAL] PRO Workshop (API): Automated APIs for Scaling Enterprises: How to Set Standards and Create Smooth API Implementations
Jeremy Glassenberg
Jeremy Glassenberg
Docusign, Product Leader, APIs

API standards and schemas have helped to automate much of API design, implementation and maintenance -- and not a moment too soon. As many tech companies experienced growth spurts in the past year, they ended up with multiple teams working on new products and new APIs. Consequently, they learned that their ways to create well-designed APIs wouldn't work so easily when multiple teams have to create them.

Thanks to new solutions (centralized around a good API gateway), growing companies can establish a scalable system for designing, implementing and launching consistent APIs across many teams. We’ll share best practices and solutions from experiences with enterprises in this phase to understand how to be effective working across Product, Infrastructure and Engineering teams to do so. 

Wednesday, November 2, 2022

- PDT
[#VIRTUAL] OPEN TALK (API): Future of Development: Developer Mindset Is Required Not Skillset
Muthu Raju
Muthu Raju
Linx LLC apiplatform.io, Founder, CEO

Abilities and skills are two different things. Most organizations today hire people based on skills, not abilities. The future of development will be only for people with developer thinking - skillsets (programming languages) will be obsolete with no-code platforms and aggregators in the marketplace.

Linx LLC is a US-based company founded in 2020. Our vision is to "Build a platform that enables technology-savvy organizations to reimagine speed, scale, and agility to improve productivity and cultivate innovation." Our mission is to "Eliminate waste in the end-to-end development process and provide everyone with a much accessible, faster, cheaper technology platform to bring their ideas to product more quickly." Our first flagship product, apiplatform.io, is a cloud-agnostic, no-code platform that focuses on enabling organizations to build and integrate APIs at a revolutionary speed. In addition, the platform provides a fully automated and highly configurable self-service capability.
We are an early-stage but rapidly growing start-up. In our two years of operation, we conservatively had a run rate of approximately $1M per year with a trajectory to exceed that. We have expanded from two to 30 employees, from two to five international locations, covering four continents. Our customers are excited about the platform and steadily build confidence, trusting us to build their products. We have customers from a wide range of sectors, including FinTech, e-Commerce, and Edtech, with approximately 20,000 APIs being developed and about 100 developers using the platform. 

- PDT
[#VIRTUAL] OPEN TALK (API): How Businesses are Navigating the Perilous API Waters to Maximize Profit
Ann Marie Bond
Ann Marie Bond
Software AG, Director, Product Marketing

APIs occupy a unique spot in the technology world. They're a primary method for delivering on business initiatives – from modernization to customer experience.

However, challenges such as cloud security, API proliferation and lack of community engagement can slow progress and reduce the value of your APIs.

This interactive session will showcase real-world examples from your peers at companies building out unique and targeted solutions using APIs and microservices architectures. You’ll also discover the challenges and best practices they’ve encountered designing and building APIs, adopting cloud-native architectures and ensuring the proper level of security and governance.

**One lucky audience member will WIN A YETI COOLER ($350 value) at the end of this presentation! (To be shipped to them after API World.)

- PDT
[#VIRTUAL] Empowering API Growth with Open API Specifications
Matthew Miller
Matthew Miller
Bloomberg, Web API Gateway Team

An API gateway is the storefront and doorway into your organization’s API offerings. In that sense, it needs to provide an effective way to showcase new APIs and help speed up time to market. But how do you ensure your API providers can continue to grow, while enabling clients to seamlessly adapt to your APIs?Our talk focuses on Bloomberg’s journey of growing our API gateway to house hundreds of API projects that unlock financial data for clients across the global capital markets — both from an infrastructure and product perspective. OpenAPI specifications are at the heart of our strategies for onboarding teams with self-service tooling, our review process that ensures quality and consistency across all of our API products, and the interactive documentation we’ve built to increase client engagement.


- PDT
[#VIRTUAL] PRO TALK (API): Travelport :: 7 Lessons Learned from a 50 Year Journey into APIs
Gary Clift
Gary Clift
Travelport, Sr. Product Director

This talk will share 7 lessons learned from our 50 year journey. A journey that started with mainframes and moved into APIs empowering the travel industry. The complexities that exist in the world of travel are unique and are solved in interesting ways. Those unique challenges and moving a large company into the interconnected world of APIs included its own fun problems to solve. I will share 7 things we learned along the way so you can learn without growing old learning the lessons yourselves. 

- PDT
[#VIRTUAL] OPEN TALK (API): Getting to Cloud-Native
Timo Stark
Timo Stark
NGINX, Developer Advocate

With surprisingly few exceptions, cloud-native apps are not created, but migrated.
Taking our existing apps from monolith goes through stages including refactoring and re-architecting.
But how do you get there without total disruption?
Nginx Unit, an open source universal web app server, makes it approachable to move as needed.
By hosting the “old” API stack during lift and shift operations, Unit keeps the production apps running.
And since Unit supports broader needs of languages and control (even security), it provides an easier and controlled method of moving to a “new” API stack in our cloud-native adaptive applications.
Find out more about how Unit provides the universal web app server we need on our journey. 

- PDT
[#VIRTUAL] PRO TALK (API): API as Products: Best Practices for Using APIs to Achieve your Digital Business Goals
Alex Walling
Alex Walling
RapidAPI, Field CTO

Organizations that want to create internal momentum and adoption around their APIs, offer APIs externally to third-parties, or create new revenue streams through monetization, you need to think about your APIs as products. This talk examines the key guidelines needed to define your APIs as products, build the framework to operationalize your API program, and design and execute an implementation plan. Specifically, the presenters will cover:

- Best practices for assessing and resourcing the people and tooling to support API products.
- Strategies for establishing objectives for your internal and external API programs and the metrics to evaluate them.
- Guidance on building and implementing internal rollout and external GTM plans. 

- PDT
[#VIRTUAL] OPEN TALK (API): Creating Profitable Revenue Streams with API Monetization and Analytics
Ram Kanumuri
Ram Kanumuri
Kellton, Vice President - Digital Technology Practice

In this talk, we’ll break down two areas of API strategy: API analytics and API monetization.

API analytics are valuable for multiple stakeholders, including product owners, customer success, marketing, and sales. We’ll examine how to get the right data to make informed decisions, outgrow competitors and scale your product.

We’ll also show how teams can use API insights to manage service levels, establish controls, set up security policies, and analyze trends. These analytics not only solve real-world business problems that have a significant impact on organizations, but also help establish a profitable monetization strategy.

A successful API monetization strategy centers around providing true value to paying consumers. API monetization models vary — from pay-as-you-go to monthly/annual billing to “bucket” purchases of API transactions to be consumed over time. We’ll discuss how to create monetizations to deliver high-quality, consistent value to your API users.

**TWO lucky audience members will WIN a PATAGONIA Refugio Daypack ($100 value each) at the end of this presentation! (will be shipped to them after the event) 

Thursday, November 3, 2022

- PDT
[#VIRTUAL] OPEN TALK (API): How a Combined Shift-Left and Shield-Right Approach Delivers End-To-End API Security
Isabelle Mauny
Isabelle Mauny
42Crunch, CTO

API and security teams want the best for their APIs, yet companies are still debating the pros and cons of adopting a developer-first approach to protecting their APIs versus a more traditional shield-right security model. In this presentation, Colin Domoney examines the pros and cons of each approach, and shows through demonstrations how development and security teams can achieve the best of both approaches to achieve continuous API Security. Colin will show how developers can embed security as code in their APIs but also how security teams can maintain visibility and control via API micro-firewalls and existing SIEM services. 

- PDT
[#VIRTUAL] OPEN TALK (API): Building an API Monetization Stack
Matt Tanner
Matt Tanner
Moesif, Head of Developer Relations

Have APIs that you want to use to build revenue? Currently experiencing headaches from existing monetized APIs? Regardless, chances are that you have API resources that others are willing to pay for. The toughest part? Figuring out how to build the right stack for seamless and easy API monetization. In this talk, we will discuss the components of a technology stack that are required when trying to monetize your APIs.

We will cover how to choose a billing provider, API management's role in monetization, and how to bring it all together in an end-to-end solution. By the end of this talk, listeners will have a better understanding of exactly what it takes to build a robust monetization solution for their APIs. 

- PDT
[#VIRTUAL] OPEN TALK (API): API Tools for the Stages, Not the Ages
Andrew Stiefel
Andrew Stiefel
NGINX, Product Marketing Manager

There is no one-size-fits-all approach to building API infrastructure, and what you need will change with the scale of your operations. So instead of buying a tool for the ages, learn how to select technologies based on where you are today in your API journey. Explore the stages of API modernization, implications for your API strategy, and considerations to ensure your technology will scale with you as you grow.

- PDT
[#VIRTUAL] PRO TALK (API): Cloud Databases, ELT, and APIs – A Perfect Storm?
Robert Brauer
Robert Brauer
Interzoid, CEO & Founder

The data landscape is changing rapidly. The explosion of Cloud database platforms on to the scene the past few years has paved the way for a new class of data innovation. The ease at which data can be collected, stored, shared, and manipulated is driving a new breed of Analytics, AI/ML, Data Science, and other data-driven applications that will have a major impact on the economy. These trends have enabled the emergence of ELT as an alternative to ETL, which in turn is enabling a whole new way of thinking about warehousing data and how to make use of that data, creating new opportunities that will help organizations increase the value of the strategic data assets that drive their business. APIs are the ideal mechanism to accelerate and expand these trends even further, leading to the long-sought-after golden age of APIs. This talk will discuss the future of Cloud Databases and ELT, and how the combination will drive a substantial wave of API adoption. 

- PDT
[#VIRTUAL] OPEN TALK (API): A Journey into Building a Powerful Developer Platform
Tim Slagle
Tim Slagle
Zoom, Head of Developer Relations

This session will touch on the evolution of Zoom, including how and why Zoom’s founder and CEO, Eric S. Yuan, decided to build Zoom. The session will include insights on how today, Zoom is more than meetings and how what started as a meetings app has quickly evolved into a comprehensive platform, including our Developer Tools. Touching on the Zoom Developer Platform, it will highlight how the platform enables developers, platform integrators, service providers, and customers to easily build apps and integrations that use Zoom’s video communication solutions or integrate Zoom’s core technology into their products and services. Then, we will discuss how Zoom is building flexible developer solutions, such as Zoom’s Meeting SDKs/APIs and Video SDKs/APIs that extend the value Zoom provides across more and more tasks, and in turn, increase the platform’s differentiation as the future of communications. To close the session, we will discuss the Zoom ISV Partner Program and the GTM approach that was launched to promote ISVs and leverage a full partner ecosystem for developers using the Zoom APIs/SDKs.