API World -- Expo Innovation Stage

Wednesday, October 26, 2022

- PDT
OPEN TALK (API): Future of Development: Developer Mindset Is Required Not Skillset
Muthu Raju
Muthu Raju
Linx LLC apiplatform.io, Founder, CEO

Abilities and skills are two different things. Most organizations today hire people based on skills, not abilities. The future of development will be only for people with developer thinking - skillsets (programming languages) will be obsolete with no-code platforms and aggregators in the marketplace.

Linx LLC is a US-based company founded in 2020. Our vision is to "Build a platform that enables technology-savvy organizations to reimagine speed, scale, and agility to improve productivity and cultivate innovation." Our mission is to "Eliminate waste in the end-to-end development process and provide everyone with a much accessible, faster, cheaper technology platform to bring their ideas to product more quickly." Our first flagship product, apiplatform.io, is a cloud-agnostic, no-code platform that focuses on enabling organizations to build and integrate APIs at a revolutionary speed. In addition, the platform provides a fully automated and highly configurable self-service capability.
We are an early-stage but rapidly growing start-up. In our two years of operation, we conservatively had a run rate of approximately $1M per year with a trajectory to exceed that. We have expanded from two to 30 employees, from two to five international locations, covering four continents. Our customers are excited about the platform and steadily build confidence, trusting us to build their products. We have customers from a wide range of sectors, including FinTech, e-Commerce, and Edtech, with approximately 20,000 APIs being developed and about 100 developers using the platform. 

- PDT
OPEN TALK (API): Increase Developer Happiness with OpenAPI-driven Quality Engineering
Tom Peelen
Tom Peelen
Sauce Labs, Senior Solution Engineer

Most developers did not grow up dreaming of becoming professional debuggers. Nor did they dream of becoming professional gamblers who sometimes bet the house on when to mark an application ready for production. At the end of the day, most developers really want one big thing: digital confidence.

OpenAPI-driven development has emerged as the most popular way to help boost developer confidence. Instead of distributed teams trying to inefficiently collaborate on distributed systems using API documentation that may have to change often, teams can work with confidence on a single version of API truth by turning all documentation into standardized OpenAPI (OAS) specification files. Engineers can then use the OAS files to write API contract, functional, integration and load/performance tests.

But what happens to digital confidence when engineers are asked to add tens or hundreds of microservices? The OpenAPI-driven approach can still work–but it needs to scale at unprecedented levels.

New solutions such as Python micro-frameworks, Flask and FastAPI, have quickly emerged to give developers an easy and highly scalable way to auto-generate OpenAPI spec files from countless API documentation. But these new solutions tell only half the story of scaling digital confidence for microservices, CI/CD pipelines, TDD/BDD and other use cases.

Tom Peelen, Senior Solution Engineer at Sauce Labs, discusses how developers at gaming companies, large banks and financial services companies, retailers, healthcare, telecom and other organizations are handling being held accountable for releases in production. Tom shows how developers using frameworks like FastAPI to auto-generate OAS spec files are also able to almost simultaneously auto-generate API contract tests of both the consumer and provider (via mock servers) during API development. Attendees will also hear Tom describe how Performance, Reliability and API Monitoring teams are leveraging insights from OpenAPI-driven API tests (contract, functional, integration and load/performance) to optimize digital confidence in production environments. 

- PDT
OPEN TALK (API): Improving Developer Experience With OpenAPI
Rosie Cunningham
Rosie Cunningham
Dropbox, Developer Evangelist

HelloSign recently made the decision to adopt OpenAPI for API documentation and SDKs. In this session we’ll discuss OpenAPI at large, the factors that influenced our decision, insights gained from the migration process, and the promising improvements we’ve seen in developer experience so far. 

- PDT
OPEN TALK (API): Document & Messaging Integration
Philip Gyuling
Philip Gyuling
Compart, Head of Product Portfolio

Compart focuses on one goal: making our customers' handling of data, documents, and customer communications reliable and convenient. Viewing, Converting, Extraction, Composing, Comparing, Delivering, Validation & Workflow capabilities on demand via API.

We strongly believe in the idea of packaged business capabilities that allow our customers to tailor our document and communication solutions to their needs and enable them to create interconnected systems. In other words, simply hook up applications such as an existing CRM, ERP or ECM system to Compart DocBridge, and you will be communicating with your customers in top quality, via the right channels, at the right time.

How do we achieve this? Through our strong commitment to open, well documented APIs and a flexible, low code process-modeling tool. Technically, you’ll be building customer communication workflows in our web interface that are instantly available as a RESTful service, or subscribing to an Apache Kafka topic or a message queue, or all of the above. If for some reason we don’t cover your specific scenario out of the box, you can enhance it by tapping into the limitless NodeJS repository or just connecting to another API.

In our presentation, we’ll walk you through our unique approach, let you take a look at our product and discuss how DocBridge can be a fit for your business, including various integration options. 

- PDT
OPEN TALK (API): Identity Is Key to Secure APIs and Microservices
Jonas Iggbom
Jonas Iggbom
Curity, Director of Sales Engineering

“Never Trust, Always Verify” is the short phrase minted by NIST in defining Zero Trust. With that in mind, understanding the user identity is an absolute requirement and should be applied when securing all APIs, for internal use cases, in the same way as external ones. Leveraging OAuth and OpenID Connect (OIDC) in a token-based architecture aligns perfectly with achieving Zero Trust, regardless of the level of security needed.

In this talk participants will learn:
- How to leverage mTLS and certificate-bound tokens to level up API security
- Architectural patterns that prevent Personal Identifiable Information (PII) in public applications
- How Scopes and Claims are used to authorize API access 

- PDT
OPEN TALK (API): You're Building Microservices Wrong
Jonathan Oliver
Jonathan Oliver
Smarty, Founder, CEO & CTO

In this presentation we will cover how microservices are typically implemented by ignoring The Fallacies of Distributed Computing. Further, we discuss solutions to make microservices much more robust and able to adapt to the realities of distributed systems. 

- PDT
OPEN TALK (API): Using Inspiration to Drive a Great API Experience in AI/ML Products
Steven Baxter
Steven Baxter
Symbl.ai, Sr. Product Manager

What separates a good API experience from a great one? Providing simplified, quick, secure and reliable access to data and functionality is, at best, the minimum expectations for a modern API product. The key moment that defines when a good API experience transcends into a great experience is that sudden moment of clarity and inspiration when a developer doesn't just see how an API solves the problem in front of them, but instead they now see how that API connects them into the realm of what's possible. It is from these irreplicable values that enable them to easily build apps and experiences they cannot otherwise build. With advances in the areas of artificial intelligence and machine learning, developers now have the ability to use AI products to explore further into the areas of what's possible than ever before and APIs are the gateway to take them there.
So how does the API experience inspire users, and why is this so important for AI Products? Join me in my session to take a deeper look into the various critical aspects of designing and building an API-first conversation AI platform that processes and comprehends unstructured natural human conversation data, and why accounting for inspiration across the API lifecycle is essential for enabling developers to unlock the true potential of these systems. 

- PDT
OPEN TALK (API): Proxies, Gateways, and Meshes: Cloud Connectivity for API Developers
Guanlan Dai
Guanlan Dai
Kong, Director of Engineering

API gateway technology has evolved a lot in the past decade, capturing use cases in what the industry calls "full lifecycle API management." API gateways allowed developers to expose and consume the APIs, secure them, and govern API traffic. However, today, they provide a series of functionalities to support the complete development cycle, including creating, testing, documentation, monitoring, event monetization, monitoring, and overall exposure of our APIs.

Another pattern emerged from the industry around 2017: Service Mesh! Service Mesh is an infrastructure layer for microservices communication. It abstracts the underlying network details and provides discovery, routing, and a variety of other functionality. Many attempted to describe the differences between gateways and service meshes. This talk will also discuss the similarities and differences between the communication layer provided by gateways and service mesh. I want to illustrate the differences between API gateways and service mesh — and most importantly when to use one or the other pragmatically and objectively. 

- PDT
OPEN TALK (API): Getting to Cloud-Native
Timo Stark
Timo Stark
NGINX, Developer Advocate

With surprisingly few exceptions, cloud-native apps are not created, but migrated.Taking our existing apps from monolith goes through stages including refactoring and re-architecting.But how do you get there without total disruption?Nginx Unit, an open source universal web app server, makes it approachable to move as needed.By hosting the “old” API stack during lift and shift operations, Unit keeps the production apps running.And since Unit supports broader needs of languages and control (even security), it provides an easier and controlled method of moving to a “new” API stack in our cloud-native adaptive applications.Find out more about how Unit provides the universal web app server we need on our journey. 

- PDT
OPEN TALK (API): Is Your App Security Scalable?
Anthony Molzahn
Anthony Molzahn
Devii, CEO | Co-Founder

This discussion focuses on building durable, scalable access control systems for you and your clients’ database/app architectures. We will review three access control systems (Access Control Lists (ACLs), Role-Based Access Controls (RBAC), and Policy-Based Access Controls (PBAC (or ABAC))) and then, in a thought experiment, compare the development and maintenance effort of each when fulfilling the authorization requirements for one software app. The goal of this discussion is to offer you a system selection guide for your apps and present the case for why we chose PBAC for Devii. 

- PDT
OPEN TALK (API): Creating Profitable Revenue Streams with API Monetization and Analytics
Ram Kanumuri
Ram Kanumuri
Kellton, Vice President - Digital Technology Practice

In this talk, we’ll break down two areas of API strategy: API analytics and API monetization.

API analytics are valuable for multiple stakeholders, including product owners, customer success, marketing, and sales. We’ll examine how to get the right data to make informed decisions, outgrow competitors and scale your product.

We’ll also show how teams can use API insights to manage service levels, establish controls, set up security policies, and analyze trends. These analytics not only solve real-world business problems that have a significant impact on organizations, but also help establish a profitable monetization strategy.

A successful API monetization strategy centers around providing true value to paying consumers. API monetization models vary — from pay-as-you-go to monthly/annual billing to “bucket” purchases of API transactions to be consumed over time. We’ll discuss how to create monetizations to deliver high-quality, consistent value to your API users.

**TWO lucky audience members will WIN a PATAGONIA Refugio Daypack ($100 value each) at the end of this presentation! (will be shipped to them after the event) 

Thursday, October 27, 2022

- PDT
OPEN TALK (API): The Evolution of API Security
Ivan Novikov
Ivan Novikov
Wallarm, Co-founder & CEO

We're seeing a rapid evolution in web application security tools – from WAFs to WAAPs to API Threat Protection. Legacy vendors are scrambling to catch up – moving from appliances to cloud, adding API threat detection capabilities to existing platforms, providing a myriad of capabilities that don't contribute to security or duplicate other capabilities that already exist in the security stack.

In a replay of the bad old days, security teams are often brought in late to the game (or after). The move to "shift left" is absolutely important, but not sufficient -- security teams also need the ability to "shield right" (just like we had to with physical endpoints).

API-specific security tools need to account for a wide swath of challenges:
- Different protocols (like REST, GraphQL, gRPC, etc.) – each presenting a different security challenge.
- A myriad of deployment options – it's not a single network anymore, but rather a multiverse.
- An open target – API are, by definition & design, open so the job of protecting them is much more difficult than before.
- Continuous attacks – making continuous detection and response critical to modern organizations in order to continue to innovate, compete, and better serve customers.
- Public-facing APIs are just the tip of the iceberg – as the recent Uber hack demonstrated, we're back to the days of "hard shell / gooey tasty insides" (which failed before), so API security must really bring the "zero-trust" to protect organizations. 

- PDT
OPEN TALK (API): Cautionary Tales - Real World Case Studies of API Blind Spots and Security Issues, and How to Avoid Them
Chuck Herrin
Chuck Herrin
WIB, CTO

While experience is the best teacher, tuition is high. In this session WIB’s CTO Chuck Herrin builds on our Filed Report session to take a deep dive into real world examples of API security issues in live environments, and how your team can take the lessons to benefit your organization. 

- PDT
OPEN TALK (API): Build with the Zoom Video SDK, Zoom’s Core Technology
Tommy Gaessler
Tommy Gaessler
Zoom, Lead Developer Advocate

Zoom has opened up its core technology for developers alike to build custom video, audio, screen share, and chat experiences. Learn how to use the Zoom Video SDK and witness just how simple, yet powerful it is.

- PDT
PRO TALK (API): Building Dynamic, Static Sites with Open Feature APIs
Dave Nielsen
Dave Nielsen
Harness.io, Sr. Director, Community Relations

Recent trends in web development have enabled us to build websites that are entirely static, where all dynamic interaction is done in the browser. How do you deploy these static sites without hard-coding backend server details? Feature flags to the rescue! Join us in this session as we explore how even static sites can become fully dynamic with the addition of OpenFeature apis. In this session we’ll extend a statically hosted JAMstack application with OpenFeature apis solving the crucial question of how we can deploy static sites that aren’t hard-coded to a given back-end. 

- PDT
OPEN TALK (AI): Scaling AIaaS: from DALL-E to Uber
Daniel Siryakov
Daniel Siryakov
Comet, Senior Product Manager

As companies begin to embrace AI in key parts of their businesses, they want to explore and scale AI at minimal costs. However developing in-house AI-based solutions for every problem is a complex process and requires huge capital investment. The industry is now embracing AI as a service wherein third party tools can fill in the gaps. In this talk, Daniel will walk through the current landscape, trends, and technical challenges. He will also feature a few customer stories and a proposed modular solution to help your team jumpstart on this journey. 

- PDT
OPEN TALK (API): Creatives Are Not Robots: Letting APIs Automation Do That for You
Landon Giss
Landon Giss
Adobe, Senior Manager, Product Management Creative Cloud

Creatives Are Not Robots: Letting APIs and Automation Do That for You. Join the creativity transformation with Creative Cloud Automation Services

Accelerate content creation

Work faster and smarter by automating tedious tasks and setting up reusable workflows for repetitive design work.

Work how you want

Produce content tailored to your specific needs through your choice of Creative Cloud APIs.

Leverage Adobe’s cloud-based services

Access cloud-based APIs without having to open your desktop products to quickly deliver scalable, secure solutions.

- PDT
OPEN TALK (AI): Reducing Latency and Resource Consumption for Offline Feature Generation
Dhaval Patel
Dhaval Patel
Netflix, Machine Learning Infrastructure

Personalization is one of the key pillars of Netflix as it enables each member to experience the vast collection of content tailored to their interests. Our personalization system is powered by various machine learning models. We constantly innovate by adding new features to our personalization models and running A/B tests to improve recommendations for our members. We also continue to see that providing larger training sets to our models helps make better predictions. Our ML fact store has enabled us to provide larger training sets where the training set spans over a long time window. While a great success, the ML fact store architecture has its limitations. For example, features computed while generating recommendations must be recomputed by offline feature generation pipelines. This talk is about those limitations and how we enhanced our architecture to run optimized offline feature generation pipelines.