Austin Startup Week 2021 Austin Startup Week 2021
Show Schedule in My Timezone

Wednesday, October 6, 2021

- CDT
Company vs Personal Brands: How Founders Can Align and Differentiate the Two
Marketing & Branding Track
Brianne Fleming (She/Her)
Brianne Fleming (She/Her)
University of Florida, Communications Instructor
Amanda Goetz (She/Her)
Amanda Goetz (She/Her)
House of Wise, CEO, Founder
Anthony Gantt (He/Him)
Anthony Gantt (He/Him)
At Ease Rentals Corporation, CEO & Founder
Adam Singer (He/Him)
Adam Singer (He/Him)
LEX Markets [lex-markets.com], VP Marketing

Should a company brand be the summary of its founders' personal brands? 

Many startups are leveraging their founders' personal brands as a marketing strategy - when does this make sense and when should the lines be more clear? In this panel discussion, Brianne Fleming, a Brand Strategist and university professor, will lead a conversation on when and how startups can leverage personal brands alongside the company brand.