Austin Startup Week 2021 Austin Startup Week 2021

Wednesday, October 6, 2021

Scaling Your PR & Marketing Efforts: When to Train, Contract or Hire
Kathleen Lucente (She/Her)
Kathleen Lucente (She/Her)
Red Fan Communications, Founder & President

Startups often hire a jack-of-all-trades marketer first but struggle with who to hire—or outsource—second. In this session, Red Fan Communications president and founder Kathleen Lucente will describe how startups can effectively scale their marketing and PR efforts as they grow, evolve and secure funding. Calling upon her decades-long career in corporate and agency communications roles, Kathleen will reveal when startups should grow their marketing teams, why they should consider an agency partner and how founders can train marketing rockstars internally to expand a company's promotional efforts while maintaining company culture.