Austin Startup Week 2021 Austin Startup Week 2021
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How to Soft-Launch, Iterate, and Pivot in Public & Still Protect Your Brand


Leo Kittay (He/Him)
Fross Zelnick Lehrman & Zissu, P.C., Partner

Startups often don't worry about what they're publishing until they get a cease & desist letter or until an investor or acquirer is concerned. Often a simple adjustment could have avoided the problem altogether. In this session, we'll cover the basics of trademarks, copyrights and social media posting, geared specifically for startup brands, so that you can align your practices with your risk tolerance and develop the right legal strategy .