Boston Book Festival 2020 Boston Book Festival 2020

Crowdcast 7

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Monday, October 19, 2020

- EDT
Can Business Save the World?
Rebecca Henderson
Rebecca Henderson
Reimagining Capitalism in a World on Fire
Myriam Sidibe
Myriam Sidibe
Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose

Some of you may be thinking that unbridled capitalism is what got us into our current mess, and our panelists don’t really disagree. But they also see the power of capitalism as a force to change the world for the better. In Reimagining Capitalism in a World on Fire, Rebecca Henderson, the McArthur University Professor at Harvard University, believes that the restructuring of capitalism, already underway, has the potential to solve the three great problems of our day: environmental degradation, economic inequality, and institutional collapse. Myriam Sidibe is a public health expert who, as Unilever’s first social mission manager, is responsible for leveraging the company’s Lifebuoy soap brand into a vast initiative to save lives by promoting handwashing in Africa and Asia. Her book, Brands on a Mission, presents many case studies to bolster her argument for using purpose-led marketing to invigorate sales while also promoting healthy habits and positive norms around behavior. Our host for this timely discussion is Mark Kramer, Senior Lecturer at Harvard Business School and co-founder of FSG, a social impact consulting firm that works toward social progress and racial equity around the world.