Boulder Startup Week 2020 Boulder Startup Week 2020

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Wednesday, May 13, 2020

- MDT
Why Public Relations is the Essential Front Line Worker For Your Brand
Join on Zoom
Leah Taylor
Leah Taylor
Cast Influence Marketing & PR, Chief Communications Officer
Drea Knufken
Drea Knufken
Treble PR, VP Content
Michelle Zack
Michelle Zack
Techstars, Director of PR
Marissa Arnold
Marissa Arnold
Grayscale Investments, Director, Communications
Justin Kraft
Justin Kraft
Cast Influence, Founder

Join via Zoom  

In March, much of the world went home as the coronavirus transformed the way we live, work, and do business. In the midst of mind-bending changes to our realities, real-time communication became paramount as events were cancelled, unemployment claims skyrocketed, and travel came to a halt.

We’re living in a pandemic where announcements now need to be in tune with issues and needs, brands need to pivot, offer discounts or extend free trial periods to keep customers, and in many cases, what companies are doing to help those on the front lines are making front page headlines.

In this session, hear from four seasoned communications experts who work with the media on a daily basis, as they share how they're adapting to enhance brand reputations. You'll walk away with a better understanding on what you can do to market your own business responsibly and compassionately.