Friday, May 15, 2020
What does it mean to be a purpose-led brand in today's changing environment? Learn from Max Lenderman, who's held leadership roles in some of the largest and most-awarded marketing and advertising agencies in the world, guiding his clients to look beyond traditional communication to get customers to authentically engage with their brands.
This two-part session will begin with a focus on brand purpose and relevancy followed by an examination of what’s still germane to the brand purpose conversation, post-COVID, and how to operationalize purpose.
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