Boulder Startup Week 2020 Boulder Startup Week 2020

Friday, May 15, 2020

The New Era of Brand Strategy and Purpose - Prerecorded
Max Lenderman
Max Lenderman
Mudfarm Ventures, Founding Partner

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What does it mean to be a purpose-led brand in today's changing environment? Learn from Max Lenderman, who's held leadership roles in some of the largest and most-awarded marketing and advertising agencies in the world, guiding his clients to look beyond traditional communication to get customers to authentically engage with their brands.

This two-part session will begin with a focus on brand purpose and relevancy followed by an examination of what’s still germane to the brand purpose conversation, post-COVID, and how to operationalize purpose.