We'll discuss the methodology of Cohesive Marketing, which uses a streamlined process to transform the way companies build and implement their marketing. This methodology includes aspects from business goals, branding, segmentation, messaging, software tools and of course marketing plans. We'll then dive in to help you develop key aspects of your marketing foundation as well as guidelines to implement them, whether you're in the early stages or growth stages of your startup journey.
Cohesive Marketing: The strategy behind the best startup marketing
Mark has 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. This base of knowledge allows him to pool information on what works and what doesn't when looking across an entire multi-channel marketing strategy.
More recently, he has focused on branding, audience targeting, and goal management strategies, including both high profile aspects like company positioning, segmentation and messaging as well as more detailed aspects like their brand personality, voice, and imagery guidelines.
As part of Dakota Ridge Marketing, he works on cohesive marketing strategies with an objective of aligning each client's industry landscape, target audience aspects, brand pieces, and marketing plans to develop strong marketing foundations. This work filters seamlessly into the processes needed to implement the plan effectively.
He works with clients in diverse industries ranging from accounting firms to athletic apparel, hot sauce CPG to children's products, and CBD to Enterprise SAAS with a focus on achieving revenue and profitability goals.