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Everything you ever wanted to know about branding but were afraid to ask

All events will be online via Zoom.
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Michael Benjamin
Michael Benjamin, Independent brand consultant

I'm an independent creative consultant. I partner with companies and creative agencies to build strong brand strategies, create versatile identity systems, and design effective product packaging.

Becky Herman
Fadduh, Founder, Director of Accounts

Becky launched Fadduh in 2017 after spending the previous two decades leading accounts at global and boutique creative agencies like Crispin Porter Bogusky, Grenadier (now Barkley), and Made, as well as running marketing and business development efforts at the Clio Awards, the Miami Herald, and Westfield. Becky had a desire to channel her expertise and account leadership rigor to support clients who desired a more hands-on, personal experience. And, so, Fadduh was born.

Together with her teams, Becky has been responsible for groundbreaking, award-winning work for brands like Old Navy, KraftHeinz, SunnyD, Lyft, and Baby Carrots/Bolthouse Farms. She’s successfully managed new business pitches for MetLife and Groupon, among others. And she’s built her career working on wine, spirits, food, and hospitality brands like Woody Creek Distillers, Wines of Chile, Portalupi Wine/Vaso di Marina, Suerte Tequila, belVita, Triscuit, Rio Grande Mexican Restaurant, TGI Fridays, Winter Park Resort, and Rocky Mountain SuperPass.

Becky is a straight-shooting Jersey girl known for her chutzpah, passion and innate ability to lead accounts and teams to successful outcomes. She treats her clients like family and usually opts for a hug over a handshake.

The lights of Becky’s life are her wife and twin daughters and, in her downtime, she’s often with them and friends - either cooking and entertaining, gardening, hiking, skiing, or out traveling and exploring.

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You’ve started a company, and now you need branding. But the process is so intimidating. What does branding mean exactly? How much does it cost? And what exactly do you get when you’re done? The branding process is like an eclair stuffed inside a Fugu blowfish—delicious and fluffy and creamy inside, but you have to cook it right or else it will kill you. This session features two branding experts talking about all the essentials for establishing your perfect brand, life-saving tips and tricks, and guidance on everything from process to finding your perfect match.

Now we want to hear from you! Text us questions at (970) 670-0735 or reach out to speakers on Twitter: @beckherms and @heyyymb.