Boulder Startup Week 2020 Boulder Startup Week 2020
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Founder's Health: Morning Prime

- MDT
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Aaron Houghton
Founders First System, Founder & President

Aaron Houghton believes it is possible for entrepreneurs to be healthy and happy while they build great companies that change the world. Since starting his first business at age 17, he’s built and launched more than eleven tech startups, scaling one from conception to 350 employees and $50M in annual subscription revenue. Aaron sold two companies to private buyers and one to a publicly traded company for $169M before his 30th birthday.

Aaron was selected as an Ernst and Young Entrepreneur of the Year in 2008 and was listed to Inc Magazine's 30 Under 30 list in 2010. He’s shared his story and his thoughts on personal growth, digital marketing, and startup leadership with hundreds of audiences, including Harvard University, Entrepreneurs Organization, and StartupNation.

Looking back, Aaron can see his success came with the hidden costs of long term stress; including panic attacks, debilitating anxiety, and a cancer diagnosis in 2009. He had a habit, like many of us, of pushing himself to the absolute limit. He was trading sleep to hit deadlines, trading nutrition to save pennies, and enduring chronic stress year after year so he could chase his dreams.

Aaron knew there must be a better way. He spent five years studying how entrepreneurs manage stress, and personally tested techniques for achieving high performance while maintaining mental and physical health. Aaron then created the Founders First System, manifesting two decades of experience and years of research into a simple set of processes, disciplines, and metrics designed to improve the experience of founders and business leaders around the world.

Rachel Downey
Rachel Downey Business Guide, Founder

"Rachel Downey is a long-time entrepreneur who has always done things a little bit differently. She started her first company, Guide Studio, at age 25, growing it into a million dollar+ success of her own design. This experience, filled with twists and turns, allowed her to hone her business survival skills with a sharp focus on intentional growth and an ability to define creative, visionary solutions to business and personal challenges.

One of Rachel’s more recent challenges was to exit her company, Guide Studio, in order to move from Cleveland to Denver. After implementing EOS®/Traction at Guide, she was able to withdrawal from the day-to-day operations of the company and leave it to run itself with a strong leadership team at the helm. She still owns the company 100%.

Leveraging her professional adventures, she now operates as Rachel Downey, Business Guide, the business consultant for Wayward Entrepreneurs*. Under Rachel Downey, Business Guide, she helps leadership teams implement EOS®/Traction and advises businesses on best practices to help entrepreneurs build a business they love that serves their life.

Rachel is a 9-year member of Entrepreneurs’ Organization (EO), and trains entrepreneurs through EO’s Accelerator Program.

Now settled in Littleton, CO, Rachel and her husband and son enjoy skiing, backpacking, travel, and the abundant sunshine of the state of Colorado.


*Wayward Entrepreneur = the business owner who is rebellious, capricious, and innovative; a rule-breaker and risk-taker; susceptible to breaking from the known path"


Join via Zoom 

Founders use mental priming to prepare their minds and bodies for the challenges of the day ahead. Join serial entrepreneur Aaron Houghton, creator of the Founders First System, for a live broadcast of his personal morning priming session. Every morning Aaron picks the tools he needs for his day and teaches them as he completes his practice. Morning Prime will leave you calm, positive, and prepared and fully energized as you start your day.