Boulder Startup Week 2020 Boulder Startup Week 2020
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Marketing and Sales: Friends or Foes?

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Harris Kenny
Kenny Consulting Group, LLC, Principal

Harris Kenny is the Principal at Kenny Consulting Group, LLC. He helps business owners get more out of their companies through increased sales and growth. Learn more: https://kennyconsultinggroup.com/

Shawn Hymel
Skal Risa, LLC, President

Shawn helps companies develop engaging technical content through a variety of media and teaches electronics and programming to people of all ages. He engineered embedded devices for SparkFun before appearing in videos and working as a marketing advisor. He started Skal Risa, LLC in 2017 to produce videos, blog posts, and tutorials for clients.


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Marketing and Sales. Communicate with customers and close deals, easy right? If only. Marketers and salespeople are often pitted against each other, pursuing competing goals and wondering what the other spends all day doing.

In this interactive team talk, we will use a Prisoner’s Dilemma-style game to show attendees/participants why it’s in the best interests of marketers and salespeople to work together. We will also explore the natural differences that cause them to move in opposing directions. This talk will include best practices in each of these disciplines and case studies to learn from.