The modern attention span is shrinking. When you have the opportunity to talk about your brand to a new audience there is very little leeway when it comes to clear, concise communication. You need to be prepared to reach the right people with the right verbiage to capture their attention and imagination immediately. In this workshop, we’ll walk through a hands-on messaging exercise to determine how you should position a new brand to each of your core audiences.
Talk Smart - Messaging the Right Way to the Right Audience
From Boston-based B2B tech master to Boulder office pioneer, Amanda King excels at bringing ideas to life and empowering her colleagues across teams. From B2B and consumer brands to professional services, startups and cannabis companies, Amanda collaborates with clients to see the big picture, develop holistic strategies and run analyst programs for brands of all sizes.
For more than a decade, Evan Faber has worked across industries to create innovation, growth, and brand strategies that have challenged convention and transformed startups into category leaders. As VP of Brand Strategy, his leadership helped earn Moxie Sozo the global reputation it enjoys today. As CEO, he continues to guide the strategic vision of the agency. He has worked with clients such as Nickelodeon, Birch Benders, Gruppo Campari, Good Day Chocolate, and Hines Real Estate and Development. A man of many talents, he has also been known to make a mean moonshine.