Boulder Startup Week 2020 Boulder Startup Week 2020

Marketing

Monday, May 11, 2020

- MDT
Marketing the Marketer: 10 Tips to Hack Your Job Hunt
Meghan Saylor Bowler
Meghan Saylor Bowler
Nylas, Senior Solutions Marketing Manager

Join via Zoom  

Job hunting sucks. It can be time-consuming, repetitive, and soul-crushing - but only if you're doing it the hard way. Whether you're an entry-level, intermediate, advanced, or career-changing marketer, this session offers actionable tips and tools to help you land your dream job. Your instructor, Saylor, has 15+ years of experience in the art of leveling up. With unabashed candor, she'll share valuable job search lessons learned from her epic fails and wild successes, giving you practical takeaways to apply right away.

You'll learn how to:

* Define your personal brand

* Leverage your network and build your own Personal Board of Directors

* Outline your career goals and vet potential employers

* Optimize your search with Account Based Marketing

* Calculate your worth in the market and negotiate with confidence

- MDT
Talk Smart - Messaging the Right Way to the Right Audience
Amanda King
Amanda King
Matter Communications, Vice President
Evan Faber
Evan Faber
Moxie Sozo, CEO

Zoom Link for Event

The modern attention span is shrinking. When you have the opportunity to talk about your brand to a new audience there is very little leeway when it comes to clear, concise communication. You need to be prepared to reach the right people with the right verbiage to capture their attention and imagination immediately. In this workshop, we’ll walk through a hands-on messaging exercise to determine how you should position a new brand to each of your core audiences.

Tuesday, May 12, 2020

- MDT
Cohesive Marketing: The strategy behind the best startup marketing
Mark Howells
Mark Howells
Dakota Ridge Marketing, Chief Strategist

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We'll discuss the methodology of Cohesive Marketing, which uses a streamlined process to transform the way companies build and implement their marketing. This methodology includes aspects from business goals, branding, segmentation, messaging, software tools and of course marketing plans. We'll then dive in to help you develop key aspects of your marketing foundation as well as guidelines to implement them, whether you're in the early stages or growth stages of your startup journey.

- MDT
Everything you ever wanted to know about branding but were afraid to ask
Michael Benjamin
Michael Benjamin
Michael Benjamin, Independent brand consultant
Becky Herman
Becky Herman
Fadduh, Founder, Director of Accounts

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You’ve started a company, and now you need branding. But the process is so intimidating. What does branding mean exactly? How much does it cost? And what exactly do you get when you’re done? The branding process is like an eclair stuffed inside a Fugu blowfish—delicious and fluffy and creamy inside, but you have to cook it right or else it will kill you. This session features two branding experts talking about all the essentials for establishing your perfect brand, life-saving tips and tricks, and guidance on everything from process to finding your perfect match.

Now we want to hear from you! Text us questions at (970) 670-0735 or reach out to speakers on Twitter: @beckherms and @heyyymb.

- MDT
Marketing and Sales: Friends or Foes?
Harris Kenny
Harris Kenny
Kenny Consulting Group, LLC, Principal
Shawn Hymel
Shawn Hymel
Skal Risa, LLC, President

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Marketing and Sales. Communicate with customers and close deals, easy right? If only. Marketers and salespeople are often pitted against each other, pursuing competing goals and wondering what the other spends all day doing.

In this interactive team talk, we will use a Prisoner’s Dilemma-style game to show attendees/participants why it’s in the best interests of marketers and salespeople to work together. We will also explore the natural differences that cause them to move in opposing directions. This talk will include best practices in each of these disciplines and case studies to learn from.

Wednesday, May 13, 2020

- MDT
5 Reasons Your Website Is Scaring Away Your Best Customers (And How To Embrace Them During COVID-19)
Greg Shanken
Greg Shanken
Gloss, CEO

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Whether your business is currently open or not, this is your opportunity to uncover the 5 biggest website “revenue-drainers” that are scaring away 30-70% of your online traffic.

Discover how you can fix 95% of these problems quickly and cost-effectively so your "post-pandemic" results are even better than before!

If Your Business Is Open: Do everything in your power to optimize your site and maximize your online results (because your competitors are).

If Your Business Is Closed: Embrace NOW as your opportunity to optimize your site (so you can hit the ground running when you reopen).

And whether you are open or not, discover NEW revenue opportunities triggered by COVID-19.

You will also learn: How to transform your site from "just an online brochure" (that's costing you money)... into a user-friendly, traffic-getting profit center. How to implement simple website improvements to increase your leads and sales right away (without breaking the bank). How you may be losing business every day (from simple elements on your website like forms & buttons). The crazy experiment that Amazon did to prevent lost revenue (and how you can copy it to thrive in 2020). How to prevent falling further behind your competitors (who have already implemented these tactics). And more...

- MDT
Why Public Relations is the Essential Front Line Worker For Your Brand
Leah Taylor
Leah Taylor
Cast Influence Marketing & PR, Chief Communications Officer
Drea Knufken
Drea Knufken
Treble PR, VP Content
Michelle Zack
Michelle Zack
Techstars, Director of PR
Marissa Arnold
Marissa Arnold
Grayscale Investments, Director, Communications
Justin Kraft
Justin Kraft
Cast Influence, Founder

Join via Zoom  

In March, much of the world went home as the coronavirus transformed the way we live, work, and do business. In the midst of mind-bending changes to our realities, real-time communication became paramount as events were cancelled, unemployment claims skyrocketed, and travel came to a halt.

We’re living in a pandemic where announcements now need to be in tune with issues and needs, brands need to pivot, offer discounts or extend free trial periods to keep customers, and in many cases, what companies are doing to help those on the front lines are making front page headlines.

In this session, hear from four seasoned communications experts who work with the media on a daily basis, as they share how they're adapting to enhance brand reputations. You'll walk away with a better understanding on what you can do to market your own business responsibly and compassionately.

- MDT
How To Grow Your Startup Marketing Career
Tori Stitt
Tori Stitt
Halp, Digital Marketing Manager
Sarah E. Brown
Sarah E. Brown
Intricately, Head of Marketing
Rachel Beisel
Rachel Beisel
CableLabs, CMO
Simone Johnson
Simone Johnson
Future Coalition, Project Manager

Join via Zoom  

A panel of marketing leaders from the startup ecosystem on the topic of how marketers can level up and achieve their goals along their startup career path. This event is aimed at those who want to reach the next level in their careers, and startup CEOs who want to know how to better support and retain marketing talent on their teams.

Thursday, May 14, 2020

- MDT
Pack To The Future: Timeless Product Packaging
Michael Benjamin
Michael Benjamin
Michael Benjamin, Independent brand consultant
Evan Faber
Evan Faber
Moxie Sozo, CEO
Fred Hart
Fred Hart
Interact Boulder, Partner & Creative Director

Join via Zoom  

Great Scott! Whether you're selling your product on retail shelves or digitally, your packaging is the face of your brand. It needs to distill what you're all about in a matter of seconds. But how do you navigate the days, weeks, months, and possibly years of work leading up to that crucial moment in time? We've gathered a panel of local experts for an enchanting discussion at 88 MPH filled with smart strategies and timeless advice. It's your destiny!

Now we want to hear from you! Text us questions at (970) 670-0735 or reach out to moderator Michael Benjamin on Twitter: @heyyymb.

- MDT
Marketing Analytics: Best Practices to Support Scaling Your Startup

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What should my analytics mix look like as I scale? Are my marketers armed with the tools they need to create that ideal mix? Whether you’re a seasoned marketer or scrappy operator, join this session to learn about the top metrics and analytics to focus on as you grow your company. We’ll cover the basics of marketing analytics, then work through a live case that crystallizes the top 10 items you need to focus on.

Friday, May 15, 2020

- MDT
The New Era of Brand Strategy and Purpose - Prerecorded
Max Lenderman
Max Lenderman
Mudfarm Ventures, Founding Partner

Watch now!

What does it mean to be a purpose-led brand in today's changing environment? Learn from Max Lenderman, who's held leadership roles in some of the largest and most-awarded marketing and advertising agencies in the world, guiding his clients to look beyond traditional communication to get customers to authentically engage with their brands.

This two-part session will begin with a focus on brand purpose and relevancy followed by an examination of what’s still germane to the brand purpose conversation, post-COVID, and how to operationalize purpose.