Boulder Startup Week 2020
Monday, May 11, 2020
Founder's Health: Morning Prime
Founders use mental priming to prepare their minds and bodies for the challenges of the day ahead. Join serial entrepreneur Aaron Houghton, creator of the Founders First System, for a live broadcast of his personal morning priming session. Every morning Aaron picks the tools he needs for his day and teaches them as he completes his practice. Morning Prime will leave you calm, positive, and prepared and fully energized as you start your day.
Talk Smart - Messaging the Right Way to the Right Audience
The modern attention span is shrinking. When you have the opportunity to talk about your brand to a new audience there is very little leeway when it comes to clear, concise communication. You need to be prepared to reach the right people with the right verbiage to capture their attention and imagination immediately. In this workshop, we’ll walk through a hands-on messaging exercise to determine how you should position a new brand to each of your core audiences.
Tuesday, May 12, 2020
Getting Back to Work Post Covid-19
Brian and his team have been in close contact with businesses on what they’d like to see from service providers and young companies moving forward. The insights they’ve gathered are valuable tools you can use to get your employees and contractors back to work. Brian will discuss the five points customers are most concerned about, the attitudes you should exhibit, and the products that will succeed as the world emerges from lockdown.
Brian Baker is the managing partner at Rebel, a Product Strategy and Design company. Rebel has been following a human-centered (design thinking) protocol for twenty years, and their work is seen by more than 90% of Americans every day in digital (software, web, apps), consumer electronics (mobile, smart home, AV) and automotive products. Mr. Baker is an active thought leader in consumer tech and user experience and has been awarded both ‘Inventor of the Year’ in Colorado and ‘Best in Show’ at the Consumer Electronics Show in Las Vegas.
(This session will be 30 minutes followed by 15 minutes of live Q&A)
Cohesive Marketing: The strategy behind the best startup marketing
We'll discuss the methodology of Cohesive Marketing, which uses a streamlined process to transform the way companies build and implement their marketing. This methodology includes aspects from business goals, branding, segmentation, messaging, software tools and of course marketing plans. We'll then dive in to help you develop key aspects of your marketing foundation as well as guidelines to implement them, whether you're in the early stages or growth stages of your startup journey.
Marketing and Sales: Friends or Foes?
Marketing and Sales. Communicate with customers and close deals, easy right? If only. Marketers and salespeople are often pitted against each other, pursuing competing goals and wondering what the other spends all day doing.
In this interactive team talk, we will use a Prisoner’s Dilemma-style game to show attendees/participants why it’s in the best interests of marketers and salespeople to work together. We will also explore the natural differences that cause them to move in opposing directions. This talk will include best practices in each of these disciplines and case studies to learn from.
Digital Behavior Change for Social Impact
Many of the world's most challenging problems require behavior change.
- Climate change would be less of a problem if people recycled, reduced their carbon footprint, and ate less meat.
- People would experience better health outcomes if they took the medicines their doctors prescribe with the regularity prescribed.
- People would have better retirements if they engaged in more effective savings behaviors during their career
Behavioral science and technology provide crucial tools to change counterproductive behavior on a massive scale to address the world's biggest problems. Attend this event by Action Design Denver (https://www.meetup.com/meetup-group-CYyilEwt/events/270456015/) to learn how to make your impact through digital behavior change.
Wednesday, May 13, 2020
Founder's Health: Morning Prime
Founders use mental priming to prepare their minds and bodies for the challenges of the day ahead. Join serial entrepreneur Aaron Houghton, creator of the Founders First System, for a live broadcast of his personal morning priming session. Every morning Aaron picks the tools he needs for his day and teaches them as he completes his practice. Morning Prime will leave you calm, positive, and prepared and fully energized as you start your day.
Get Curious: How to Move Beyond your Reactions, First Impressions, and Snap Judgments
This workshop will help you see yourself and others in new ways. We’ll dig into the language of curiosity and tactical ways you can be more attuned to what others are feeling, connect with them more genuinely, and make better human connections. Learn to see past “I’m fine” as an auto-response and engage with unseen context of what’s really going on underneath.
How To Grow Your Startup Marketing Career
A panel of marketing leaders from the startup ecosystem on the topic of how marketers can level up and achieve their goals along their startup career path. This event is aimed at those who want to reach the next level in their careers, and startup CEOs who want to know how to better support and retain marketing talent on their teams.
Thursday, May 14, 2020
Appearances Aren't Everything, but They Are Something - Improving your Credibility Online and In Person
Presenting yourself means selling your credibility and as much as we hope that people can overlook bias, the reality is that it still exists. Learn little tools to improve how you present yourself while presenting your product and company to prevent people from getting distracted from what's most important.
Marketing Analytics: Best Practices to Support Scaling Your Startup
What should my analytics mix look like as I scale? Are my marketers armed with the tools they need to create that ideal mix? Whether you’re a seasoned marketer or scrappy operator, join this session to learn about the top metrics and analytics to focus on as you grow your company. We’ll cover the basics of marketing analytics, then work through a live case that crystallizes the top 10 items you need to focus on.
Remote Relating Cocktail Hour: Using Experience Design to Reconnect in Uncertain Times
The password to join: bsw
A happy hour of experience design and conversation, with a live cocktail-making segment!
Join me for a drink in this brave and uncertain time as we explore ways that we as solo entrepreneurs can invite and create connective experiences from afar.
After a short cocktail-making lesson (first 10 mins; optional but highly encouraged), we’ll explore some methodologies of relational experience design and how to utilize them to build connections that persist (and maybe even grow) through unsteady times.
This workshop will teach you how to use interviewing, state-shifting, and a dose of the mystical to design nuanced experiences for yourself and others.
We’ll keep high regard for everyone’s individual risk profile and tolerance, but also be willing to try on new lenses of the possibility that can facilitate growth and connection.
You’ll learn:
* what abductive design is and how to create it
* interviewing to get to the heart of desire and longing
* how to use experience design to deepen relationships in the current times
This workshop will be led by Amy Segreti.
Watch Amy speak (originally on the TEDx stage, now on TED.com) about experience design as a tool for enlivening connection: https://www.ted.com/talks/amy_segreti_the_power_of_pronoia_how_to_design_for_meaning
Ingredients you'll need for the (optional) cocktail segment:
- decaf cold brew concentrate (or regular, if you're okay with caffeine in the evening)
- Campari (or Contratto Bitter)
- red vermouth
- orange peel (optional)
Or, bring your own ingredients and make something else together with us!
Friday, May 15, 2020
Part 2: Cash Management Q&A with a CFO
Please watch this course first before joining. Noble will then answer any questions you have from the Cash Management course.
Join Simple Startup Founder and Head Honcho, Lorne Noble, for a Live Q&A where you can ask anything related to your company's Cash Management.