Boulder Startup Week 2021 Boulder Startup Week 2021
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CU + Rural CO. Entrepreneurial Stories & Insights from Outside the Front Range

- MDT 55
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Erick Mueller
University of Colorado, Executive Director / Adjunct Professor

Erick has founded, invested in and sold ventures. Some have been successful. Some have been flaming failures. He's a teacher at CU and leads the Deming Center for Entrepreneurship. He loves adventures with his wife Jen, crazy kiddos Teagan and Tighe, pups Khaya and Auggie, a rabbit and two fish.

Robin Hall
Town Hall Outdoor Co, CEO/Founder

Robin Hall is the CEO and Co-Founder of Town Hall Outdoor Co, a new sustainable kids outdoor apparel company with community and planet at its core. With over 15 years in the outdoor industry, Robin is a seasoned and enthusiastic leader, strategist and project manager. Robin has built a career out of diving deeply into all functions of an outdoor brand and she passionately brings diverse groups together to solve problems, with her values as her guide. Robin's #1 and #2 StrengthFinders strengths are Positivity and Achiever, which means she gets it done with a genuine smile on her face and for the love of the process. Robin loves getting outside daily with her husband, two sons and Bernese Mountain Dog, Yeti, in the amazing community of Steamboat Springs, Colorado.

Olivia Pederson
Sustaio, Founder

Olivia is a seasoned creative & sustainability expert on a mission to use her expertise in human-centered design as a means to build an innovative circular movement. She founded Sustaio in 2020 on missions to make sustainability easy and empowering for all.

Is entrepreneurship different in rural communities vs urban? How can we create stronger bridges amongst all of Colorado's communities? We'll feature rural entrepreneurs and learn their stories, challenges and successes. And sprinkle in a little rural pizzazz!